Skip to main content

The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events

Directors Breakfast Best-practice thought leadership Lessons from the leaders

Directors Breakfast: Best-practice thought leadership: Lessons from the leaders

27 Sep 2017 08:00 - 09:30

Venue: AlixPartners, 6 New Street Square, London EC4A 3BF

Based on Grist’s latest survey of 150 senior client-facing personnel in professional services, financial services and technology firms this Director level breakfast session will examine the content marketing strategies of the small minority of firms that are measurably better than others.

Pitching  How to Win More and Lose Less

Pitching – How to ‘Win More and Lose Less’

28 Sep 2017 12:00 - 14:00

Venue: GL Hearn, 280 High Holborn, London, WC1V 7EE

More and more new instructions across the professional services sector require firms to go through some form of tender exercise. Pitching is part gamble and part investment.  Too many firms have an addiction to gambling, tying up bid teams with work they are unlikely to win or, in the cool light of day, may not want to win. And still others aren’t prepared to make the requisite investment to win the work that fits perfectly with their firm or practice group’s strategy. 

In this session, we will discuss how to find a reasoned balance between compulsive gambler and reluctant investor – i.e. identifying the work you really should be pursuing and that which you shouldn’t.

Directors Breakfast Bid lifecycle engagement Collaborating to maximize client development potential

Directors Breakfast: Bid lifecycle engagement: Collaborating to maximize client development potential

05 Oct 2017 08:00 - 09:30

Venue: White & Case LLP, 5 Old Broad Street London EC2N 1DW

Service providers must increasingly conform to heightened value-driven expectations to maintain, improve and extend relationships with their key clients. During this session we will explore the juxtaposition of senior support roles; how and when they can best interact in order to capitalize on growth and engagement opportunities.


Delivering Digital: How to survive and thrive in the Information Age

11 Oct 2017 16:00 - 19:00

Venue: Freedom Centre, 94 Bath St, St Helier, Jersey JE2 4WH (opposite Millennium Town Park)

The launch event of PSMG in Jersey will feature a fantastic array of speakers who will share innovation and best practice in digital marketing, plus there’s an opportunity to network with peers and those passionate about the industry in one of Jersey’s most iconic buildings (formerly the Odeon Cinema).

Going Mobile in the Legal Sector

Going Mobile in the Legal Sector

19 Oct 2017 12:00 - 14:00

Venue: Bryan Cave, 88 Wood Street, London, EC2V 7AJ

Until recently, our presenters led the introduction of a major international law firm’s first mobile apps and they were involved in creating a further 20+ app solutions.

Keith Hardie now heads marketing in Europe for U.S.-based law firm Bryan Cave while Angie Ferrara is Marketing Director at Fliplet, a start-up that provides a low-cost, no-code platform to deliver cross-device applications and is currently working with 20 of the top 100 law firms.

In this lunchtime session our presenters will use their experience and data from a recent in-depth study of the top 300 law firms.



Full Day Masterclass: Enabling Successful Change

01 Nov 2017 09:30 - 17:00

Venue: London TBC

The pace of change has never been greater. This Masterclass is for senior, experienced practitioners who find themselves operating in an increasingly volatile environment where the requirement to deal with change is constant.

Its purpose is to encourage participants to think about what change management is, and improve awareness of what's involved in dealing with a change initiative. It will focus on the inner journey that takes place when we face change and provide practical tips for building personal resilience during stressful times. It will also look at the tools and techniques that can assist leaders to motivate followers to embrace necessary organisational change.

The workshop is highly interactive with participative exercises that aim to cement the theory of change management into practical takeaways to implement in the workplace.

Part I:   sets out the concepts of change management, explores the psychology of change and considers the issues that have a profound impact on the success transformational initiatives.

Part 2: introduces the tools and techniques that will better prepare you to successfully navigate personal as well as organisational change.


How marketers can respond effectively to strategic change in the legal sector

07 Nov 2017 12:00 - 14:00

Venue: London TBC

The strategic challenges and opportunities facing law firms are diverse and complicated. Technology, disruptive competition, pricing pressure, international expansion, operating model change and merger opportunities are top of the agenda.

Marketing and business development teams can and should play a leading role in shaping and guiding their firm’s response to these issues.

To do this effectively requires marketers to be tapped into the trends reshaping the legal sector and to collaborate well with colleagues from other business functions in their firm, as well as with fee-earners.

The PSMG 22nd Annual Conference - Business Development in a changing world

The PSMG 22nd Annual Conference - Business Development in a changing world

22 Nov 2017 08:00 - 17:30

Venue: One America Square Conference Centre, 17 Crosswall, London EC3N 2LB.

"Business Development in a changing world"

Our 22nd annual conference will analyse the “business of business development” within the increasingly fast-paced, challenging and changing landscape in which clients, professional services firms and their marketers now operate.

The professional services sector is changing at an unprecedented rate. Change is being driven by a range of factors, including the rise of increasingly-sophisticated clients, a growing number of competitors, new technology, economics and politics. 

We can only expect more change to affect our sector in the next few years. Brexit, the rise – and possible fall – of China, the possibilities of India, artificial intelligence: these are just some of the market changes that professional service firms must prepare for and respond to. 

While it is difficult to plan for specific eventualities where the outcome is uncertain, it is nevertheless best practice to prepare for change that is likely to occur. You’re far more likely to successfully respond to a changing market if you’re not standing on a burning platform while doing so. 

The prospect of ever more change in the professional services sector raises several key questions for marketing and business development professionals. How should our firms react in these uncertain times? How can we position ourselves, as individuals, as agents of change within our firms? How can we ensure our practice not only survives in this uncertain future, but also flourishes? 

We must think about these things now! 


Conference Chairperson and afternoon keynote  

Helena Samaha, Head of Legal – Content and Programming Europe, Liberty Global  

Morning Keynotes  

Laurie Robertson, Chief Marketing Officer, Baker McKenzie  

Cindy Godwin, Chief Marketing Officer, AlixPartners