Events

ONLINE ONLY - LIMITED PLACES AVAILABLE!

The client voice is no longer confined to research reports—it’s challenging assumptions and driving change across professional services firms. In the race for organic growth and evidence-based decision-making, forward-thinking firms are looking at client insights through a bigger lens.

Discover how leading firms are planning to expand the scope and impact of their client insights. The session will draw on both the survey results and recent client projects to ensure you can take away tangible actions.

There’s still time to participate in the benchmarking survey and get ahead of the curve.

Complete it today at https://mcl.fyi/FoCL24-PSMG

Don’t miss this chance to stay ahead—register now and join us on 9th January.

A SENIOR LEVEL PROGRAMME

IN PERSON ONLY

Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.

This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

• 4 face-to-face peer group coaching sessions
• 1 individual coaching session
• The opportunity to shape the sessions based on what the cohort is struggling with most
• A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered FIVE discounted places

Come and join us and unlock the power within!

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Having met the criteria for excellence, Cambridge Marketing College has been endorsed by the British Computer Society and given a Tech 10 badge.

Delegates can now claim a digital badge from the BCS upon completion of this quality course.

ONLINE ONLY

Professional services are entering a period of rapid change, driven by the rise of Generative AI models that are reshaping marketing and business development.

In 2025, the intersection of advanced AI technologies and strategic marketing will become increasingly important. The growth of AI agency—AI systems interacting with one another—will not just automate processes but also enhance human creativity, deepen client relationships, and improve efficiency in a highly competitive market.

Come and join us to hear from Peter Heneghan, founder of The Future Communicator and a recognised thought leader in AI-driven marketing and communications. Drawing on his experience at BBC News, Channel 4, BuzzFeed, and 10 Downing Street, Peter will explore how Generative AI and other trends will shape professional services marketing in 2025

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

ONLINE ONLY!

Join us for an insightful session with Stuart Whittle and Catriona Wolfenden leaders of the award-winning innovation team at Weightmans .

This webinar will delve into a book they have authored (Innovation in Law Firms: Implementing Successful Projects) which covers the practical aspects of implementing innovation within law firms, guiding you from pilot to adoption.

Discover the four stages of the innovation lifecycle—examine, explore, develop, and reflect—and learn how to navigate each phase effectively.

Whether you're starting out or looking to enhance your innovation strategies, this practical guide is designed for those tasked with 'doing the doing' of innovation in the legal sector. Don't miss out on this opportunity to bridge the gap between theoretical concepts and actionable innovation practices.

LIMITED ONLINE PLACES AVAILABLE

The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason of Client Talk will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes.

This masterclass is aimed at any professional who is involved in conducting client interviews

Transform Your Client Listening Programme from Data Collection to Strategic Asset

ONLINE ONLY!

Places are strictly limited, so early booking is recommended. Contact us today to secure your place or learn more about how this programme can help transform your client listening approach.

Client listening has evolved beyond ad-hoc touchpoints and basic satisfaction tracking. Today, the best ones are integrated programmes that uncover opportunities as well as feedback, formalise processes for acting on the insight, and provide a demonstrable return on investment. But building an advanced programme can be a daunting task.

This comprehensive COURSE of SIX ONE HOUR WEBINARS draws upon Meridian West’s two decades of experience helping the world's leading professional firms develop and enhance their client listening programmes.

It is an intensely practical programme, led by tutors will real-world experience delivering some of the most successful client listening programmes in the professional services sector.

We will also be using the results of the Meridian West diagnostic tool (CLIMB) to help firms benchmark their approach and discover best practice - CLIMB - Meridian West. It is designed for any CX professional who wants to make their mark on their firm through delivering value from client insight.