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Events

The PSMG events programme is the life blood of our activity. 

 

It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.

 

Forthcoming Events

 

2018 Calendar of Events

01 Jan 2018 - 31 Mar 2018 

We are continually working on our 2018 calendar of events. Many more seminars will be added as we go throughout the year.

We look forward to you joining us at what will be a very packed Winter/Spring calendar as we continue to bring you a host of interesting topics and speakers.   

We are thrilled that PSMG has, yet again, been able to attract many eminent speakers and leaders in their field as we continue to build upon the high standard of education and training being delivered across the whole of our seminar programme and half and full day workshops.

If you are interested in hosting any of our seminars then please contact gail.jaffa@psmg.co.uk. In return, anyone from the host firm can attend on a complimentary basis.

 
Israels 4th Foreign Law Firms Conference - Tomorrows Innovation Today

Israel’s 4th Foreign Law Firms Conference - “Tomorrow’s Innovation, Today”

26 Feb 2018 13:30 - 19:00

Venue: "Sheva", Hatsfira St, 19, Tel Aviv, Israel

PSMG is pleased to invite you to Israel’s 4th Foreign Law Firms Conference “Tomorrow’s Innovation, Today” in Tel Aviv on Monday 26th February, 2018 

The Conference is an annual event hosted by the Israel Bar Association together with the American Bar Association, and academically coordinated by our Israeli affiliate, Robus Legal Marketing.

 
Brexit and how it will impact professional services firms

Brexit and how it will impact professional services firms

06 Mar 2018 12:00 - 14:00

Venue: Instinctif Partners, 65 Gresham Street, WC2V 7NQ

This seminar is a must for all business development and marketing professionals and those involved in and responsible for the strategic direction of the firm and their clients as we navigate the Brexit road in the months ahead.

Instinctif Partners presents a unique opportunity to hear what is and isn’t being said on the corridors of power in London and the impact it will have on professional services firms. 

Warwick Smith will be sharing insight into what is going on: unpicking the often conflicting messages coming out of government, explaining the pressures faced by various European governments and institutions, and advising on possible outcomes.


 

 
Managing Global Client Relationships - A Perspective from Financial Services

Managing Global Client Relationships - A Perspective from Financial Services

08 Mar 2018 12:00 - 14:00

Venue: Oxera, 14th Floor, 200 Aldersgate, London, EC1A 4HD

This is the first of a three part series of seminars on Account Management with leaders in their field

In Part 1 we will learn how to develop a best-in-class account management programme with David Bowerin, ex-McKinsey and Citigroup.

David will share his experiences of implementing a global client relationship strategy at one of the biggest banks in the world. He will draw out the lessons for professional firms, including how to get buy-in, developing the account management team, linking client management with strategy, and really adding value to clients.

 
How do we measure the impact of our content marketing

How do we measure the impact of our content marketing?

13 Mar 2018 12:00 - 14:00

Venue: Ashurst LLP, Broadwalk House, 5 Appold St, London EC2A 2HA

There has been a lot of noise around content marketing over the last few years and an ever-growing list of competitors who want to get their expert content and thought leadership noticed by your clients and prospects. 

The response to this challenge?  A deluge of new content. 

Whilst that is a good problem to have, less attention goes on measuring the impact it has on your target audience and how it delivers real value back to the firm.

 
A practical innovation toolkit to create a new generation of commercially successful digital products

A practical innovation toolkit to create a new generation of commercially successful digital products

20 Mar 2018 12:00 - 14:00

Venue: Ashurst LLP, Broadwalk House, 5 Appold St, London EC2A 2HA

Please note change of date. This seminar was originally planned for 13th February

The rapid digitisation of legal services and new emerging business models is disrupting the way the industry sector has traditionally delivered services and value. 

This is a time of great opportunity but how do we capitalise on the digital and global reach of new product approaches? We increasingly need to bring together cross-functional teams of digital specialists, including new roles like innovation lead or product managers, to make these new products drivers of change and revenue.

 
Directors Breakfast How technology is disrupting the ways corporate clients purchase services and what they most want from professional services providers in 2018 and beyond

Directors Breakfast: “How technology is disrupting the ways corporate clients purchase services, and what they most want from professional services providers in 2018 and beyond”

27 Mar 2018 08:00 - 09:30

Venue: Bird & Bird LLP, 12 New Fetter Lane, London EC4A 1JP

It’s not business as usual for the lion’s share of your clients today.  

Fundamental changes affect the services your clients want and how they want to receive them. This interactive senior-level roundtable discussion will give critical insights on current needs and priorities of UK and international clients—driven by technology advancements.

Understanding and responding to these changes will help you compete far more effectively to win and build business today.

Participants will be the first to hear findings of the Global Counsel Leaders/Right Hat 2018 Research into professional services clients’ needs, wants and expectations.

Mr Woodfine will share DXC’s highly-publicized new legal services model and give his perspective on what this means for professional services marketing and BD.

 

Director/Partner Breakfast: Topic to be released shortly

24 Apr 2018 08:00 - 09:30

Venue: London TBC

This is the second in a series of prestigious client led round-table panel discussions. 

Bringing together a panel with deep experience of managing successful client relationships, this interactive senior roundtable panel discussion is designed to share practical ideas and best practice.

The panel includes the client, a partner and business development leaders.

Full details of topic will be released shortly but we are delighted to announce our panellists are :-

  • Helena Samaha, Head of Legal Media and Programming, Liberty Global
  • Dan Fitz, Group General Counsel and Company Secretary, BT
  • Kumar Tewari, Partner and Head of Banking, Katten Muchin Rosenman LLP
  • Jeremy Ford, Head of Client Development, Ropes & Gray LLP

Moderator: Ben Kent, Managing Director, Meridian West

 

Change Management: How to enable successful change

25 Apr 2018 12:00 - 14:00

Venue: London TBC

Change management is the process of helping people accept and work willingly with the changes that must continually occur for organisations to be successful. It’s a concept that’s familiar to most of us, but firm’s often refer to it without knowing what it really means. Change has an impact on most businesses, so it’s important to understand how it can affect you, your team, and the organisation. 

All change requires transition: individual changes require personal transition. Most of us experience a strong response to any change. One of the strongest can be the struggle to accept a new direction. Throughout the firm there will be strong feelings about what has to be given up or altered to embrace the new situation, activity or behaviour.

 

From technical advisor to business advisor - offering more value add to clients

01 May 2018 12:00 - 14:00

Venue: London TBC

The world is changing rapidly and in unpredictable ways - organisations across all industries face new technological, commercial and regulatory challenges and expect the professional services firms they hire to help navigate this uncertainty.
 
It is no longer enough to offer specialist technical advice - clients expect professional services firms to be able to predict the future for them.
 
Clearly this is impossible - but professional services firms CAN do more to research and devise coherent visions of the future to help their clients makes decisions. Furthermore, they can partner with firms that offer complementary services in order to successfully support clients as they transform in line with their strategic goals.

 

Stepping into the mind of the Client Relationship Partner

17 May 2018 12:00 - 14:00

Venue: Ashurst LLP, Broadwalk House, 5 Appold Street, London, EC2A 2HA

"How to ensure your account management programme drives profitable growth"

This is the third of a three part series of seminars on Account Management with leaders in their field

Client Relationship Partners (CRPs) are critical to the success or failure of any account management programme.  But do we really understand what makes relationship partners tick? How do we ensure the programme drives profitable growth and delivers the firm’s strategy? 

Greg Bott, Director of AG Consulting at Addleshaw Goddard, has interviewed 31 partners from law firms about their role, what they like and dislike as part of his PhD thesis with Reading University. 

In this lunchtime session Greg will be joined by Ben Kent, the MD of Meridian West, who has practical experience helping many law, accounting and property firms develop client management programmes.