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The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


2018 Calendar of Events

01 Jan 2018 - 31 Mar 2018 

We are continually working on our 2018 calendar of events. Many more seminars will be added as we go throughout the year.

We look forward to you joining us at what will be a very packed Winter/Spring calendar as we continue to bring you a host of interesting topics and speakers.   

We are thrilled that PSMG has, yet again, been able to attract many eminent speakers and leaders in their field as we continue to build upon the high standard of education and training being delivered across the whole of our seminar programme and half and full day workshops.

If you are interested in hosting any of our seminars then please contact In return, anyone from the host firm can attend on a complimentary basis.

Directors Breakfast The role of partners amp fee earners in successful business development

Directors Breakfast: The role of partners & fee earners in successful business development.

25 Jan 2018 08:00 - 09:30

Venue: Pinsent Masons LLP, 30 Crown Place, London EC2A 4ES

Angus Heslop, Strategic Marketing Manager, Financial Services, Deloitte UK and Connor Kinnear, Chief Marketing Officer, Passle, will facilitate a discussion on how partners and fee earners can engage with key clients and prospects to drive business growth.

Design Thinking and BD amp Marketing  A Powerful Combination

Design Thinking and BD & Marketing – A Powerful Combination

30 Jan 2018 12:00 - 14:00

Venue: Cadwalader, Wickersham & Taft LLP, Dashwood House, 69 Old Broad Street, London, EC2M 1QS

Professional Services firms are feeling the heat; their clients' needs and challenges are becoming increasingly complex, whilst their competition is becoming increasingly aggressive and innovative.

As a consequence, the demands on the Business Development and Marketing professional is increasingly high and new tools and approaches need to be considered. Standing still, employing the same old tactics that worked yesterday, is not an option.

In this session we will look at how Design Thinking, a process not normally associated with the professional services sector, can be employed to help your firm better engage and support their clients.


Director Breakfast: "Trusted Advisors: What does the future of good business development look like?"

08 Feb 2018 08:00 - 09:30

Venue: London TBC

This is the first in a series of prestigious client led round-table panel discussions.

Bringing together a panel with deep experience of managing successful client relationships, this interactive senior roundtable discussion is designed to share practical ideas and best practice in becoming trusted BD advisors, and includes the client, as well as a relationship partner and business development leaders.

As firms have started to listen to - and engage with - their clients to better understand their business and relationship needs, many firms have seen that adding a business development dimension to a client relationship in the form of a non-fee earner can be very valuable (and profitable).
So, what should an ideal BD client management role look like? How can the business development team add value without being seen to take away from the trusted client relationship model that has dominated firms in the past? What do clients appreciate about the business development professionals they work with?  



A practical innovation toolkit to create a new generation of commercially successful digital products

13 Feb 2018 12:00 - 14:00

Venue: London TBC

The rapid digitisation of legal services and new emerging business models is disrupting the way the industry sector has traditionally delivered services and value. 

This is a time of great opportunity but how do we capitalise on the digital and global reach of new product approaches? We increasingly need to bring together cross-functional teams of digital specialists, including new roles like innovation lead or product managers, to make these new products drivers of change and revenue.

Israels 4th Foreign Law Firms Conference - Tomorrows Innovation Today

Israel’s 4th Foreign Law Firms Conference - “Tomorrow’s Innovation, Today”

26 Feb 2018 13:30 - 19:00

Venue: "Sheva", Hatsfira St, 19, Tel Aviv, Israel

PSMG is pleased to invite you to Israel’s 4th Foreign Law Firms Conference “Tomorrow’s Innovation, Today” in Tel Aviv on Monday 26th February, 2018 

The Conference is an annual event hosted by the Israel Bar Association together with the American Bar Association, and academically coordinated by our Israeli affiliate, Robus Legal Marketing.


Managing Global Client Relationships - A Perspective from Financial Services

08 Mar 2018 12:00 - 14:00

Venue: London TBC

This is the first of a three part series of seminars on Account Management with leaders in their field

In Part 1 we will learn how to develop a best-in-class account management programme with David Bowerin, ex-McKinsey and Citigroup.

David will share his experiences of implementing a global client relationship strategy at one of the biggest banks in the world. He will draw out the lessons for professional firms, including how to get buy-in, developing the account management team, linking client management with strategy, and really adding value to clients.

How do we measure the impact of our content marketing

How do we measure the impact of our content marketing?

13 Mar 2018 12:00 - 14:00

Venue: Ashurst LLP, Broadwalk House, 5 Appold St, London EC2A 2HA

There has been a lot of noise around content marketing over the last few years and an ever-growing list of competitors who want to get their expert content and thought leadership noticed by your clients and prospects. 

The response to this challenge?  A deluge of new content. 

Whilst that is a good problem to have, less attention goes on measuring the impact it has on your target audience and how it delivers real value back to the firm.


Change Management: How to enable successful change

24 Apr 2018 12:00 - 14:00

Venue: London TBC

Change management is the process of helping people accept and work willingly with the changes that must continually occur for organisations to be successful. It’s a concept that’s familiar to most of us, but firm’s often refer to it without knowing what it really means. Change has an impact on most businesses, so it’s important to understand how it can affect you, your team, and the organisation. 

All change requires transition: individual changes require personal transition. Most of us experience a strong response to any change. One of the strongest can be the struggle to accept a new direction. Throughout the firm there will be strong feelings about what has to be given up or altered to embrace the new situation, activity or behaviour.