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The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


2018 Calendar of Events

01 Jan 2018 - 05 Jul 2018 

We are continually adding to our 2018 calendar of events. Many more seminars will be added as we go throughout the year.

We look forward to you joining us at what will be a very packed calendar leading up to the Summer holidays as we continue to bring you a host of interesting topics and speakers.   

We are thrilled that PSMG has, yet again, been able to attract many eminent speakers and leaders in their field as we continue to build upon the high standard of education and training being delivered across the whole of our seminar programme and half and full day workshops.

If you are interested in hosting any of our seminars then please contact In return, anyone from the host firm can attend on a complimentary basis.

Directors Breakfast How technology is disrupting the ways corporate clients purchase services and what they most want from professional services providers in 2018 and beyond

Directors Breakfast: “How technology is disrupting the ways corporate clients purchase services, and what they most want from professional services providers in 2018 and beyond”

27 Mar 2018 08:00 - 09:30

Venue: Bird & Bird LLP, 12 New Fetter Lane, London EC4A 1JP

It’s not business as usual for the lion’s share of your clients today.  

Fundamental changes affect the services your clients want and how they want to receive them. This interactive senior-level roundtable discussion will give critical insights on current needs and priorities of UK and international clients—driven by technology advancements.

Understanding and responding to these changes will help you compete far more effectively to win and build business today.

Participants will be the first to hear findings of the Global Counsel Leaders/Right Hat 2018 Research into professional services clients’ needs, wants and expectations.

Mr Woodfine will share DXC’s highly-publicized new legal services model and give his perspective on what this means for professional services marketing and BD.

Professional Services Pricing Masterclass - A Full Two Day Event

Professional Services Pricing Masterclass - A Full Two Day Event!

11 Apr 2018 - 12 Apr 2018 08:15 - 17:15

Venue: Katten Muchin Rosenman UK LLP, Paternoster House, 65 St Paul’s Churchyard, London EC4M 8AB

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.  

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 

  • Credibly demonstrate value to clients and to increase price-setting discretion 

  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 

  • Understand leading pricing practices within the professional service market 

  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes
How can account managers become strategic commercial leaders rather than an operational support function

How can account managers become strategic, commercial leaders? (rather than an operational support function)

12 Apr 2018 12:00 - 14:00

Venue: Taylor Vinters, Tower 42, 25 Old Broad Street, London EC2N 1HQ

This is the second of a three part series of seminars on Account Management with leaders in their field

The role of Account Management in professional services has remained fairly static and is often seen as a reactive, support function. Account management needs to evolve, but what needs to happen, and how can account managers control their own destiny in being rebranded as strategic, commercial leaders rather than an operational support function?

DirectorPartner Breakfast  All change -mind the gap

Director/Partner Breakfast: "All change -mind the gap!"

24 Apr 2018 08:00 - 09:30

Venue: Gateley Plc, 1 Paternoster Square., London EC4M 7DX

This is the second in a series of prestigious client led round-table panel discussions. 

Bringing together a panel with deep experience of managing successful client relationships, this interactive senior roundtable panel discussion is designed to share practical ideas and best practice.

The panel includes the client, a partner and business development leaders.

We are delighted to announce our panellists are :-

  • Helena Samaha, Head of Legal Media and Programming, Liberty Global
  • Dan Fitz, Group General Counsel and Company Secretary, BT
  • Kumar Tewari, Partner and Head of Banking, Katten Muchin Rosenman LLP
  • Jeremy Ford, Head of Client Development, Ropes & Gray LLP

Moderator: Ben Kent, Managing Director, Meridian West


Change Management: How to enable successful change

25 Apr 2018 12:00 - 14:00

Venue: London TBC

Change management is the process of helping people accept and work willingly with the changes that must continually occur for organisations to be successful. It’s a concept that’s familiar to most of us, but firm’s often refer to it without knowing what it really means.

Change has an impact on most businesses, so it’s important to understand how it can affect you, your team, and the organisation. 


From technical advisor to business advisor - offering more value add to clients

01 May 2018 12:00 - 14:00

Venue: London TBC

The world is changing rapidly and in unpredictable ways - organisations across all industries face new technological, commercial and regulatory challenges and expect the professional services firms they hire to help navigate this uncertainty.
It is no longer enough to offer specialist technical advice - clients expect professional services firms to be able to predict the future for them.
Clearly this is impossible - but professional services firms CAN do more to research and devise coherent visions of the future to help their clients makes decisions. Furthermore, they can partner with firms that offer complementary services in order to successfully support clients as they transform in line with their strategic goals.

Stepping into the mind of the Client Relationship Partner

Stepping into the mind of the Client Relationship Partner

17 May 2018 12:00 - 14:00

Venue: Ashurst LLP, Broadwalk House, 5 Appold Street, London, EC2A 2HA

"How to ensure your account management programme drives profitable growth"

This is the third of a three part series of seminars on Account Management with leaders in their field

Client Relationship Partners (CRPs) are critical to the success or failure of any account management programme.  But do we really understand what makes relationship partners tick? How do we ensure the programme drives profitable growth and delivers the firm’s strategy? 

Greg Bott, Director of AG Consulting at Addleshaw Goddard, has interviewed 31 partners from law firms about their role, what they like and dislike as part of his PhD thesis with Reading University. 

In this lunchtime session Greg will be joined by Ben Kent, the MD of Meridian West, who has practical experience helping many law, accounting and property firms develop client management programmes.