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The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


2018 Calendar of Events

01 Jan 2018 - 05 Jul 2018 

We are continually adding to our 2018 calendar of events. Many more seminars will be added as we go throughout the year.

We look forward to you joining us at what will be a very packed calendar leading up to the Summer holidays as we continue to bring you a host of interesting topics and speakers.   

We are thrilled that PSMG has, yet again, been able to attract many eminent speakers and leaders in their field as we continue to build upon the high standard of education and training being delivered across the whole of our seminar programme and half and full day workshops.

If you are interested in hosting any of our seminars then please contact In return, anyone from the host firm can attend on a complimentary basis.

Breakfast Meeting Understanding the Israeli legal market and how to successfully penetrate the Startup Nation

Breakfast Meeting: Understanding the Israeli legal market and how to successfully penetrate the “Startup Nation”

06 Jun 2018 - 29 Jun 2018 08:00 - 09:30

Venue: Howard Kennedy LLP, No.1 London Bridge London SE1 9BG

Presenter: Tamar Sacerdoti, Head of International Department, Robus

The “Startup Nation” awaits…

Israel holds the title as having the most amount of companies listed on NASDAQ per capita, with a $70 billion in market cap. Therefore, UK law firms are naturally considering the Israeli legal market as one of the top priority locations to be involved.

Numerous internationally oriented practice fields are ‘booming’ including hi-tech, technology, M&A, tax, privacy, real estate and more.

More and more UK law firms are considering and eventually entering the Israeli legal sector, and when combined with advanced Israeli legal market, international conglomerates operating regularly in Israel and high level of innovation and technology – Israel has become the  place to be. 

However, putting your foot-hole in the Israeli legal and business market – is not an easy task.

Using AI for competitive advantage thriving in the brave new world

Using AI for competitive advantage: thriving in the brave new world

26 Jun 2018 12:00 - 14:00

Venue: Passle, The Penthouse, The Office Group, 2 Riding House Street, London, W1W 7FA

Taking your digital strategy to the next level!

In this panel session, we will share the latest research on how professional firms are using AI, with real world case studies showcasing how advanced technologies are being implemented to create competitive advantage for firms.

This will be followed by debate featuring experts representing professional firms who have successfully implemented innovative technology strategies, as well as digital innovation consultants from outside the professions, on how best to utilise AI and advanced technologies.

This session will provide insight into the state of digital & AI in the professions, how to identify the needs of your client base, and how business development and innovation professionals can use this to inform your firm’s digital strategies and develop a real competitive advantage.

We are delighted to announce our panellists are :- 

  • Law firm partner with a background in commercial software - Mark Spinner, Partner, Osborne Clarke
  • Creator of one of the UK’s first legal innovation hubs - Alex Smith, Innovation Manager at Reed Smith
  • Designer of digital products and services for clients from a diverse range of sectors - Matt Meckes, Partner and CTO of Cohaesus
  • Innovation and implementation expert supporting global businesses - Adrian Furner, Managing Director, Kommercialize
  • Moderator: Ben Kent, Managing Director, Meridian West
Managers Breakfast - Managing to Lead Series Managing collaboration and consistency

Managers Breakfast - Managing to Lead Series: “Managing collaboration and consistency”

05 Jul 2018 08:00 - 09:30

Venue: White & Case LLP, 5 Old Broad Street, London EC2N 1DW

Facilitator: Matthew Fuller, Head of Business Development, Americas & EMEA, White & Case LLP  

This series of breakfast meetings is not only intended to be educational and informative but will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector. 

It will also provide greater insight for the road ahead and the challenges faced when progressing from manager to leader. 

In this second of our Managing to Lead Series, Matthew Fuller will lead a round-table discussion on how to manage collaboration and consistency as you move up the career ladder. 

The session will be highly interactive and everyone will be very much encouraged to exchange ideas and views as part of the discussion. This is not a presentation.


The PACE Business Development Summer School 2018

10 Jul 2018 - 19 Jul 2018 09:00 - 16:00

Venue: London TBC

Course Leaders: Paul Matthews, John Monks and John Butterwick, Partners at PACE

Throughout July PACE is running in association with PSMG a series of half day training workshops for time-poor professionals to improve their knowledge and skills in the key areas of business development that are relevant to them.

The Summer School workshops are being delivered by lead PACE Partners Paul Matthews and John Monks together with their colleague Chris Butterwick all of whom have a proven track record for helping clients in International, National and Regional professional services firms to win more business.

The workshops will take place on 10th, 11th and 12th July and again on 17th, 18th and 19th July.

The PACE Summer School has condensed proven PACE Thinking into practical, fast-paced, action-driven workshops delivered in 2.5 hours – allowing minimal interruption to a professional’s working day. 


Marketing To Experts - Engaging Senior Buyers

18 Sep 2018 12:00 - 14:30

Venue: London. Complimentary places available for the host firm

Presenter: Tom Elgar, Co-Founder, Passle

How can marketing drive results in enterprise markets, where buyers are difficult to access and sceptical of being 'marketed to'?

In this lunchtime session, we bring together successful techniques like social selling, account-based marketing and brand advocacy. With a focus on building authentic relationships with high-value people, you'll learn how to engage prospects, position your offering and achieve results.


Professional Services Pricing Masterclass - A Full 2 Day Event!

21 Nov 2018 - 22 Nov 2018 08:15 - 17:15

Venue: London. Complimentary places available for the host firm.

Although we very rarely repeat any seminar or workshop, by popular demand, we are delighted to welcome back Positive Pricing to deliver their previously "sold out" 2 day Masterclass.

Please book early to avoid disappointment as places are purposely limited.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.  

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 

  • Credibly demonstrate value to clients and to increase price-setting discretion 

  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 

  • Understand leading pricing practices within the professional service market 

  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes
 June 2018