Events

This is a senior level breakfast roundtable suitable for those interested in supercharging C-suite Sales with B2B Thought Leadership

The future belongs to Thought Makers: leaders who envision what’s next, earning their place as strategic partners to the C-suite in their journey to build the Next Economy.

As we enter a new era of corporate relationships – defined by knowledge-sharing, trust and joint efforts to shape our collective future – you need to share your thinking and be bold.

Man Bites Dog conducted a transatlantic study among influential corporate decision-makers to understand the impact of thought leadership on C-suite buying behaviour.

The research found that 74% of c-suite leaders always consider a strategic supplier’s thought leadership when making a buying decision. It also revealed that business leaders are more likely to trust content from business brands than content from the media, government or public institutions.

So, what should professional services marketing and business development teams do to create content that is bold and differentiated to stand out in the market?

Limited virtual places available

In this session, Samantha Roberts of The Results Consultancy will explore the key considerations when setting up or enhancing a Client Development Programme.

Samantha draws on her experience as the former Client Development Director at Deloitte and through the collective experience of The Results Consultancy who run successful programmes with law firms, accountancy firms, management consultancies and other professional services firms.

Topics covered include:

• How to gain senior stakeholder approval
• Costing the programme
• Getting the right infrastructure in place
• How to select clients for inclusion
• What might support for fee earners look like
• Building a community amongst key account/client development professionals
• Recruiting client development/key account specialists
• Common pitfalls and mistakes
• Key Account Management & Marketing: a match made in heaven or a marriage of convenience?
• How to track and measure success

REPEATED BY POPULAR DEMAND!

A special programme for PSMG members

ONLINE ONLY

Lead PACE partners, Paul Matthews and John Monks have opened their notebooks and are ready to share observations of working with professional services firms across the globe in this fast-paced programme developed for PSMG members.

Each of the SIX one hour modules will provide top tips on the essential elements of best practice business development and suggest actions that Marketing and BD professionals can take to coach and support their client facing colleagues to even greater success.

This is a great opportunity for you to build on your knowledge and provide the very best support to your colleagues and to help your firm achieve its growth aspirations.

A programme for senior MBD women in professional services

IN PERSON ONLY

Women are continually underrepresented at senior level in firms of all sizes and coaching has been shown to help firms with their gender initiatives, yet it is still under utilised.

Decades of studies show women leaders help increase productivity, enhance collaboration, inspire dedication, and improve fairness.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

• 4 face-to-face peer group coaching sessions
• 1 individual coaching session
• The opportunity to shape the sessions based on what the cohort is struggling with most
• A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered SIX discounted places

Come and join us and unlock the power within!

This is a senior level breakfast roundtable and by invitation only!

Very limited virtual places available

In this breakfast briefing, James Stringer of The Results Consultancy will share insights on how to best implement a BD skills development programme for partners and other fee earners.

The session will share insight drawn from James’s experience of running large and small-scale sales and business development programmes with The Results Consultancy for law firms, accountancy firms, management consultancies and other professional services firms. 

Topics covered will include:

• Sharing the key factors that need to be addressed successfully by you and your team if you are looking to improve the BD skills and efforts of your fee earners.
• How to best embed the behaviour change you seek eg partners being more proactive and impactful with their BD activities.
• The key topics partners need BD support with as surfaced through independent BD coaching.

Transform Your Client Listening Programme from Data Collection to Strategic Asset

ONLINE ONLY!

Places are strictly limited, so early booking is recommended. Contact us today to secure your place or learn more about how this programme can help transform your client listening approach.

Client listening has evolved beyond ad-hoc touchpoints and basic satisfaction tracking. Today, the best ones are integrated programmes that uncover opportunities as well as feedback, formalise processes for acting on the insight, and provide a demonstrable return on investment. But building an advanced programme can be a daunting task.

This comprehensive COURSE of SIX ONE HOUR WEBINARS draws upon Meridian West’s two decades of experience helping the world's leading professional firms develop and enhance their client listening programmes.

It is an intensely practical programme, led by tutors will real-world experience delivering some of the most successful client listening programmes in the professional services sector.

We will also be using the results of the Meridian West diagnostic tool (CLIMB) to help firms benchmark their approach and discover best practice - CLIMB - Meridian West. It is designed for any CX professional who wants to make their mark on their firm through delivering value from client insight.

PSMG ANNUAL SUMMIT 2025

“Thriving in an age of continuous reinvention”

Because “having always done it this way” is no longer the option

SAVE THE DATE!

Thursday June 26, 2025

One Moorgate Place, London, EC2R 6EA

Limited sponsorship opportunities are now available.

Why attend?

"The PSMG Annual Summit is a unique opportunity for sales and marketing within professional services to come together, share innovative ideas, and drive forward-thinking strategies. It's always an inspiring event filled with great people, speakers and valuable insights from start to finish."

Alex Liddle

Chairman, PSMG Annual Summit 2024

Sales Director, EMEA, PwC

 “All the best BD minds in one place. A great day spent challenging the professional services sales and BD status quo. Value from start to finish with fresh ideas, smart people…and decent coffee!”

Lee Curtis

Founding Director

LINAR Consulting

Conference topic to be released shortly.

For more information on sponsoring or attending please email

Gail Jaffa
gail.jaffa@psmg.co.uk

www.psmg.co.uk/events

We are delighted to welcome back LINAR and Client Talk as sponsors of the 2025 Annual Summit