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The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


2018 Calendar of Events

01 Jan 2018 - 05 Jul 2018 

We are continually adding to our 2018 calendar of events. Many more seminars will be added as we go throughout the year.

We look forward to you joining us at what will be a very packed calendar leading up to the Summer holidays as we continue to bring you a host of interesting topics and speakers.   

We are thrilled that PSMG has, yet again, been able to attract many eminent speakers and leaders in their field as we continue to build upon the high standard of education and training being delivered across the whole of our seminar programme and half and full day workshops.

If you are interested in hosting any of our seminars then please contact In return, anyone from the host firm can attend on a complimentary basis.

From technical advisor to business advisor - offering more value add to clients

From technical advisor to business advisor - offering more value add to clients

24 May 2018 12:00 - 14:00

Venue: GVA, 65 Gresham Street, London, EC2V 7NQ

Speakers: Warrick Harniess, Managing Director, Scandinavia Stories Ltd and Yoni Stern, Marketing Manager, Moore Stephens LLP

The world is changing rapidly and in unpredictable ways - organisations across all industries face new technological, commercial and regulatory challenges and expect the professional services firms they hire to help navigate this uncertainty.
It is no longer enough to offer specialist technical advice - clients expect professional services firms to be able to predict the future for them.
Clearly this is impossible - but professional services firms CAN do more to research and devise coherent visions of the future to help their clients makes decisions. Furthermore, they can partner with firms that offer complementary services in order to successfully support clients as they transform in line with their strategic goals.

Breakfast Meeting Understanding the Israeli legal market and how to successfully penetrate the Startup Nation

Breakfast Meeting: Understanding the Israeli legal market and how to successfully penetrate the “Startup Nation”

06 Jun 2018 08:00 - 09:30

Venue: Howard Kennedy LLP, No.1 London Bridge London SE1 9BG

Presenter: Tamar Sacerdoti, Head of International Department, Robus

The “Startup Nation” awaits…

Israel holds the title as having the most amount of companies listed on NASDAQ per capita, with a $70 billion in market cap. Therefore, UK law firms are naturally considering the Israeli legal market as one of the top priority locations to be involved.

Numerous internationally oriented practice fields are ‘booming’ including hi-tech, technology, M&A, tax, privacy, real estate and more.

More and more UK law firms are considering and eventually entering the Israeli legal sector, and when combined with advanced Israeli legal market, international conglomerates operating regularly in Israel and high level of innovation and technology – Israel has become the  place to be. 

However, putting your foot-hole in the Israeli legal and business market – is not an easy task.

Directors Breakfast - Leveraging knowledge for strategic decision making Building a best in class approach to competitor and business intelligence

Directors Breakfast - Leveraging knowledge for strategic decision making: Building a best in class approach to competitor and business intelligence

12 Jun 2018 08:00 - 09:30

Venue: Ropes & Gray LLP, 60 Ludgate Hill, London EC4M 7AW

Speakers: Simon Kam Cheong, Head of Market Research and Rebecca Wright, Business Development, Financial Institutions both at White & Case LLP

“An investment in knowledge pays the best interest”
Benjamin Franklin

In today’s increasingly data driven market place, business and law firm leaders are often overwhelmed by the volume of “information” at their disposal – being able to gather, analyze and understand what is important to improve strategic decision making and develop successful client, sector and market strategies is more important than ever. 

The desire and hunger to translate this information into value added, data driven analysis and insights has continued to grow, as has the interest and focus on how the firm’s competitive and business intelligence teams can help achieve this.

However, the pace of development and evolution of these functions across firms has been mixed – research suggests that only around half of firms have a formal competitive intelligence function and of those, 3 in 4 plan to make changes to their teams in the next 12 months.1

1 Source: Acritas/Tilt Institute

How does your B2B email marketing performance stack up

How does your B2B email marketing performance stack up?

14 Jun 2018 12:00 - 14:00

Venue: Goodman Derrick LLP, 10 St Bride Street, London EC4A 4AD

Presenters: Freddie Hustler, Lead Global Sales and Client Services and James Darrall, Global Business Development both at Concep

Marketing technology represents as much as 33% of the average marketing budget (Gartner 2016) and email marketing is high on the list of preferred channels for increasing engagement and nurturing relationships. It is no surprise then that marketing technologists want to better understand its ROI and ensure their processes and approach are best-practice.

Concep recently analysed 122 million emails sent in 2017 by their professional services clients across six sectors and identified subtle differences in their approach that were propelling some sectors ahead of the rest.

Reinventing Client Listening how to drive change in your organisation

Reinventing Client Listening: how to drive change in your organisation

21 Jun 2018 12:00 - 14:00

Venue: Lewis Silkin LLP, 5 Chancery Lane, Clifford’s Inn, London, EC4A 1BL

Speakers: Louise Field, Head of Client Service & Insight and Lettica Philips, Client Listening Executive, both at Bird & Bird LLP


More information to follow shortly


Taking your digital strategy to the next level

26 Jun 2018 12:00 - 14:00

Venue: Passle, The Penthouse, The Office Group, 2 Riding House Street, London, W1W 7FA

Panellists:  Mark Spinner, Partner, Osborne Clarke, Alex Smith, Innovation Manager at Reed Smith, Matt Meckes, Partner and CTO of Cohaesus, Adrian Furner, Managing Director, Kommercialize. Moderator: Ben Kent, Managing Director, Meridian West + 1 Other

With so much talk about automation, artificial intelligence and robots replacing traditional professions and fundamentally changing the business model, what is reality and what is hype?

In this lunchtime session we will bring together a recognised panel of experts to debate how firms are taking their digital strategy to the next level and how the best innovation strategies are being implemented.

We are delighted to announce some of our panellists are :- 

  • Mark Spinner, Partner, Osborne Clarke
  • Alex Smith, Innovation Manager at Reed Smith
  • Matt Meckes, Partner and CTO of Cohaesus
  • Adrian Furner, Managing Director, Kommercialize

Moderator: Ben Kent, Managing Director, Meridian West


Professional Services Pricing Masterclass - A Full 2 Day Event!

21 Nov 2018 - 22 Nov 2018 08:15 - 17:15

Venue: London. Complimentary places available for the host firm.

Although we very rarely repeat any seminar or workshop, by popular demand, we are delighted to welcome back Positive Pricing to deliver their previously "sold out" 2 day Masterclass.

Please book early to avoid disappointment as places are purposely limited.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.  

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 

  • Credibly demonstrate value to clients and to increase price-setting discretion 

  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 

  • Understand leading pricing practices within the professional service market 

  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes