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How can account managers become strategic, commercial leaders? (rather than an operational support function)

How can account managers become strategic, commercial leaders? (rather than an operational support function)
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12 Apr 2018 12:00 - 14:00

Venue: Taylor Vinters, Tower 42, 25 Old Broad Street, London EC2N 1HQ

Moderators: Paul Lenarduzzi, Head of Strategic Account Management, PwC and Ben Kent, Managing Director, Meridian West. 

This event is suitable for Head's of Account Management or Business Development, Account Managers and Client Executives and Marketing professionals supporting priority account programmes.

The goals of this seminar is to share ideas that will help account managers:

  • become strategic leaders
  • spend their time working directly with clients (rather than on operational support),
  • build trusted adviser relationships with clients, and
  • generate sales for their firm

This seminar will cover the following areas and include a group discussion:

  • The art of effective account management- The Account Management Framework
  • Redefining the role of the Account Manager
  • The view from the other side - how to tame an Account Manager

Paul Lenarduzzi , is Head of Strategic Account Management for PwC in the UK and has extensive account management experience across the retail having worked at Marks & Spencer, Michael Page and PwC. He spent three years in the Middle East from 2014, establishing a new priority account programme for PwC across 12 countries, before returning to the UK last summer. He is responsible for line managing and building capability for a team of 60 account managers supporting PwC's priority account programme.

Ben Kent  is the founding Director of Meridian West, and has extensive experience in developing client strategies for many professional firms. His clients include the Financial Times, BDO, PwC, KPMG, Grant Thornton, Coutts & Co., Deutsche Bank, GVA, Allen & Overy, DLA Piper and Addleshaw Goddard. He started his career as a corporate lawyer at Freshfields. He then moved into consultancy, working at CSS, City Research Group and NFO. Ben has a BA Hons in History from University of Cambridge

Ben has published widely and presented seminars on various aspects of the client-centric firm; most recently articles on commerciality, client feedback, trends in the legal sector, account management and project management. Ben is contributing author to Professional Services Marketing Handbook – How to Build Relationships, Grow Your Firm and Become a Client Champion.

Event price: £100 + VAT

Members receive a 50% saving on the full price and pay £50 + VAT
To register for a place please email or telephone 0207 033 9150  

Terms of Booking and Cancellation Policy   

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event.  
Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability