Marketing To Experts - Engaging Senior Buyers - PSMG - Professional Services Marketing Group
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Marketing To Experts - Engaging Senior Buyers

18 Sep 2018 12:00 - 14:30

Venue: London. Complimentary places available for the host firm

Presenter: Tom Elgar, Co-Founder, Passle

During this session, the Passle team will cover:- 

  • Account analysis: mapping decisionmaker and stakeholder engagement
  • The weapons of influence: engaging prospects and developing relationships
  • Expertise & positioning: deliberate use of targeted insights to shape stakeholder opinion
  • Business outcomes: applying the strategic method to drive key account growth

Tom Elgar

Is the Co-founder of Passle alongside his brother Adam.

Passle enables bright, busy experts to create timely & authentic content for their blog, newsletters, social channels and, crucially, their sales team.  

Passle clients include Grant Thornton (accountancy), Freshfields (law), Deloitte (advisory), Oracle (software), Ketchum (PR) and many others.

Event price: £100 + VAT

Members receive a 50% saving on the full price and pay £50 + VAT
    
To register for a place please email gail.jaffa@psmg.co.uk or telephone 0207 033 9150  

Terms of Booking and Cancellation Policy   

  
Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event.  
  
Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability