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The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events

Directors Breakfast Creating efficiencies through technology and solutions

Directors Breakfast: Creating efficiencies through technology and solutions.

27 Jun 2017 08:00 - 09:30

Venue: Resources Group, Level 17, 110 Bishopsgate, London EC2N 4AY

Sadie Baron, Chief Marketing Officer of Reed Smith will share her personal and very current experience of re-engineering the BD, Marketing and Communication function to become more efficient, drive consistency and deliver more value to the bottom line of the business.

Social Selling  techniques to influence buyers and change makers

Social Selling : techniques to influence buyers and change makers.

06 Jul 2017 12:00 - 14:00

Venue: London TBC

Tim Hughes, co-founder, Digital Leadership Associates and Alexander Low, founder, Beyond Sales will talk through how fee earners need to use their digital brands to achieve influence over buyers and change makers

In this session people will learn why fee earners in Professional Services need a digital brand in 2017 to drive better awareness and influence in their target markets.   

Tim and Alex will share 5 steps  which the marketing and business development community can implement.

The PSMG 22nd Annual Conference - Business Development in a changing world

The PSMG 22nd Annual Conference - Business Development in a changing world

22 Nov 2017 08:00 - 17:30

Venue: One America Square Conference Centre, 17 Crosswall, London EC3N 2LB.

"Business Development in a changing world"

Our 22nd annual conference will analyse the “business of business development” within the increasingly fast-paced, challenging and changing landscape in which clients, professional services firms and their marketers now operate.

The professional services sector is changing at an unprecedented rate. Change is being driven by a range of factors, including the rise of increasingly-sophisticated clients, a growing number of competitors, new technology, economics and politics. 

We can only expect more change to affect our sector in the next few years. Brexit, the rise – and possible fall – of China, the possibilities of India, artificial intelligence: these are just some of the market changes that professional service firms must prepare for and respond to. 

While it is difficult to plan for specific eventualities where the outcome is uncertain, it is nevertheless best practice to prepare for change that is likely to occur. You’re far more likely to successfully respond to a changing market if you’re not standing on a burning platform while doing so. 

The prospect of ever more change in the professional services sector raises several key questions for marketing and business development professionals. How should our firms react in these uncertain times? How can we position ourselves, as individuals, as agents of change within our firms? How can we ensure our practice not only survives in this uncertain future, but also flourishes? 

We must think about these things now! 


Conference Chairperson and afternoon keynote  

Helena Samaha, Head of Legal – Content and Programming Europe, Liberty Global  

Morning Keynotes  

Laurie Robertson, Chief Marketing Officer, Baker McKenzie  

Cindy Godwin, Chief Marketing Officer, AlixPartners