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The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


The PACE Business Development Summer School 2018

10 Jul 2018 - 19 Jul 2018 09:00 - 16:00

Venue: London TBC

Course Leaders: Paul Matthews, John Monks and John Butterwick, Partners at PACE

Throughout July PACE is running in association with PSMG a series of half day training workshops for time-poor professionals to improve their knowledge and skills in the key areas of business development that are relevant to them.

The Summer School workshops are being delivered by lead PACE Partners Paul Matthews and John Monks together with their colleague Chris Butterwick all of whom have a proven track record for helping clients in International, National and Regional professional services firms to win more business.

The workshops will take place on 10th, 11th and 12th July and again on 17th, 18th and 19th July.

The PACE Summer School has condensed proven PACE Thinking into practical, fast-paced, action-driven workshops delivered in 2.5 hours – allowing minimal interruption to a professional’s working day. 


Marketing To Experts - Engaging Senior Buyers

18 Sep 2018 12:00 - 14:30

Venue: London. Complimentary places available for the host firm

Presenter: Tom Elgar, Co-Founder, Passle

How can marketing drive results in enterprise markets, where buyers are difficult to access and sceptical of being 'marketed to'?

In this lunchtime session, we bring together successful techniques like social selling, account-based marketing and brand advocacy. With a focus on building authentic relationships with high-value people, you'll learn how to engage prospects, position your offering and achieve results.


Professional Services Pricing Masterclass - A Full 2 Day Event!

21 Nov 2018 - 22 Nov 2018 08:15 - 17:15

Venue: London. Complimentary places available for the host firm.

Although we very rarely repeat any seminar or workshop, by popular demand, we are delighted to welcome back Positive Pricing to deliver their previously "sold out" 2 day Masterclass.

Please book early to avoid disappointment as places are purposely limited.

The Masterclass is designed to (a) develop the pricing capability of participants and (b) to help identify specific pricing opportunities that can be immediately realised by their firm.  

Developing the pricing capabilities of participants

  • Develop a comprehensive understanding of pricing theory and practices relating to professional services 

  • Credibly demonstrate value to clients and to increase price-setting discretion 

  • Develop your knowledge on how to successfully price projects and explore various pricing tactics designed to avoid competing on price 

  • Understand leading pricing practices within the professional service market 

  • Explore various pricing strategies designed to increase profit margins and market share  

Identifying opportunities to improve the firm’s pricing

  • Conduct a comprehensive assessment of the firm’s pricing and integrate into a pricing strategy
  • Identify methods of building your firm’s pricing capability
  • Review different approaches to managing the pricing function and establishing pricing policies
  • Identify and prioritise opportunities to improve your firm’s pricing outcomes
  • Numerous case studies will show how firms have significantly improved their pricing outcomes
PSMG 23rd Annual Conference - Preparing for the Fourth Industrial Revolution - SAVE THE DATE

PSMG 23rd Annual Conference - Preparing for the Fourth Industrial Revolution - SAVE THE DATE!

20 Mar 2019 08:00 - 17:30

Venue: One America Square Conference Centre, 17 Crosswall, London EC3N 2LB.

“We can’t solve problems by using the same kind of thinking we used when we created them.” Albert Einstein

We stand on the brink of a technological revolution that will fundamentally alter the way we work, live and relate to each another. 

The speed of innovation and the rate of disruption is hard to comprehend or anticipate and are a source of constant surprise, even for the best connected and most well-informed business. Indeed, across all sectors, there is clear evidence the technologies that underpin the Fourth Industrial Revolution are having a major impact on the professions.

The 23rd annual PSMG Conference will take this subject as its centrepiece, exploring key topics, strategies and shared knowledge to enable business leaders – and those whose vital role it is to provide counsel and support to them – to have a deep and developed understanding of Industry 4.0 and what we all need to know to maintain growth and maximise success.

For us working in professional services the challenges are as marked and, in certain ways, more complex but, as we know, challenges can often bring us opportunities.

 October 2017