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The PSMG events programme is the life blood of our activity. 


It is specifically designed to provide all those involved with or have an interest in professional services marketing with excellent learning opportunities and the chance to learn from others within the sector and outside.

We believe the training programmes we offer are beyond compare because of the high-calibre independent speakers we engage with, all of whom are leaders in their field.  Our speakers impart their vast knowledge in helping marketers and business development professionals improve and understand the complex issues such roles demand on a daily basis.  

Our events are structured into linked learning programmes, with clear sign-posting about the appropriate level of experience and expertise of those who should attend.

Personal and professional development is at the very heart of our events programme and provides an extremely cost effective training and education solution.

All seminars, including Director Breakfasts, full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status.


Forthcoming Events


What to do when every day is a cliff edge – marketing on steroids

31 Oct 2017 12:00 - 14:00

Venue: London TBC

Rodney Mylius, former brand Guru of Marks & Spencer and Director of Gather together with fellow Director Tony Allen will give us an exhilarating tour of what it's like to be bashed over the head by change and competition every day.

His experience at M&S took him through four changes of CEO, three brand refreshes and seven years working with Twiggy.


Full Day Masterclass: Enabling Successful Change

01 Nov 2017 09:30 - 17:00

Venue: London TBC

The pace of change has never been greater. This Masterclass is for senior, experienced practitioners who find themselves operating in an increasingly volatile environment where the requirement to deal with change is constant.

Its purpose is to encourage participants to think about what change management is, and improve awareness of what's involved in dealing with a change initiative. It will focus on the inner journey that takes place when we face change and provide practical tips for building personal resilience during stressful times. It will also look at the tools and techniques that can assist leaders to motivate followers to embrace necessary organisational change.

The workshop is highly interactive with participative exercises that aim to cement the theory of change management into practical takeaways to implement in the workplace.

Part I:   sets out the concepts of change management, explores the psychology of change and considers the issues that have a profound impact on the success transformational initiatives.

Part 2: introduces the tools and techniques that will better prepare you to successfully navigate personal as well as organisational change.

Directors Breakfast Bid lifecycle engagement Collaborating to maximize client development potential

Directors Breakfast: Bid lifecycle engagement: Collaborating to maximize client development potential

02 Nov 2017 08:00 - 09:30

Venue: White & Case LLP, 5 Old Broad Street London EC2N 1DW

Please note change of date due to proposed tube strike on 5th October 2017.

Service providers must increasingly conform to heightened value-driven expectations to maintain, improve and extend relationships with their key clients. During this session we will explore the juxtaposition of senior support roles; how and when they can best interact in order to capitalize on growth and engagement opportunities.


How marketers can respond effectively to strategic change in the legal sector

07 Nov 2017 12:00 - 14:00

Venue: London TBC

The strategic challenges and opportunities facing law firms are diverse and complicated. Technology, disruptive competition, pricing pressure, international expansion, operating model change and merger opportunities are top of the agenda.

Marketing and business development teams can and should play a leading role in shaping and guiding their firm’s response to these issues.

To do this effectively requires marketers to be tapped into the trends reshaping the legal sector and to collaborate well with colleagues from other business functions in their firm, as well as with fee-earners.

The PSMG 22nd Annual Conference - Business Development in a changing world

The PSMG 22nd Annual Conference - Business Development in a changing world

22 Nov 2017 08:00 - 17:30

Venue: One America Square Conference Centre, 17 Crosswall, London EC3N 2LB.

"Business Development in a changing world"

Our 22nd annual conference will analyse the “business of business development” within the increasingly fast-paced, challenging and changing landscape in which clients, professional services firms and their marketers now operate.

The professional services sector is changing at an unprecedented rate. Change is being driven by a range of factors, including the rise of increasingly-sophisticated clients, a growing number of competitors, new technology, economics and politics. 

We can only expect more change to affect our sector in the next few years. Brexit, the rise – and possible fall – of China, the possibilities of India, artificial intelligence: these are just some of the market changes that professional service firms must prepare for and respond to. 

While it is difficult to plan for specific eventualities where the outcome is uncertain, it is nevertheless best practice to prepare for change that is likely to occur. You’re far more likely to successfully respond to a changing market if you’re not standing on a burning platform while doing so. 

The prospect of ever more change in the professional services sector raises several key questions for marketing and business development professionals. How should our firms react in these uncertain times? How can we position ourselves, as individuals, as agents of change within our firms? How can we ensure our practice not only survives in this uncertain future, but also flourishes? 

We must think about these things now! 


Conference Chairperson and afternoon keynote  

Helena Samaha, Head of Legal – Content and Programming Europe, Liberty Global  

Morning Keynotes  

Laurie Robertson, Chief Marketing Officer, Baker McKenzie  

Cindy Godwin, Chief Marketing Officer, AlixPartners