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Concep 2018 Benchmarking Report

19 Apr 2018

How does your B2B Email Marketing performance stack up?

Concep – providers of B2B digital marketing solutions to professional services firm have compiled a benchmarking report to help you compare the performance of your email campaigns against 6 sectors.

The 6 sectors being benchmarked are:-

  • Legal
  • Financial Services
  • Real Estate
  • Architecture, Engineering and Construction
  • Consulting
  • Other Professional Services Firms

Breaking down data gathered from 122 million emails sent across 83 thousand campaigns, this report provides the insight to help marketers make strategic decisions to help get the most out of their email marketing activity.

The Concep Benchmarking Report covers:

  • 2016 vs 2017 industry breakdown
  • Sector specific trends
  • Top performers in 2017
  • Mobile vs Desktop
  • Best day of the week to send emails
  • The effect of personalising emails
  • The importance of subject lines

To download a copy of the Report please click here

 

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