Events

LAST CHANCE TO BOOK

Attendance is by invitation only!

This senior level roundtable breakfast is designed for ambitious law firm leaders who recognise the untapped potential of marketing and business development in driving revenue growth

This breakfast is ideal for:

• Chief Marketing Officers & Heads of BD seeking to elevate their teams from service providers to strategic advisors
• Digital & Brand Directors responsible for demonstrating measurable ROI from digital investments
• Practice Group Leaders interested in more efficient business development approaches
• COOs & Managing Partners looking to align marketing strategy with firm-wide revenue objectives.

Law firm marketing teams often find themselves caught in a reactive cycle - servicing partner requests rather than driving strategic growth. We will address some of the fundamental challenges that many marketing and BD leaders face when being perceived as "support/fee burners" rather than "revenue generators".

In this roundtable discussion we will discuss amongst other things:

1. Breaking the "support" perception
2. Change management strategies
3. Harnessing data-driven insights
4. Practical technology solutions

You will gain insights on a real-world transformation journey from achieving partner buy-in to transforming the status quo. Together, we’ll share lessons learnt on what it takes to shift the perception of MBD as order-takers to strategic advisors within firms.

This is a senior level breakfast roundtable and by invitation only!

Very limited virtual places available

In this breakfast briefing, James Stringer of The Results Consultancy will share insights on how to best implement a BD skills development programme for partners and other fee earners.

The session will share insight drawn from James’s experience of running large and small-scale sales and business development programmes with The Results Consultancy for law firms, accountancy firms, management consultancies and professional services firms.

Topics covered will include:

• Sharing the key factors that need to be addressed successfully by you and your team if you are looking to improve the BD skills and efforts of your fee earners.
• How to best embed the behaviour change you seek eg partners being more proactive and impactful with their BD activities.
• The key topics partners need BD support with as surfaced through independent BD coaching.

Most firms have experimented with AI tools for productivity—but what’s next? And what does a truly future-facing Business Services function look like when AI is embedded, not just bolted on?

Join LINAR for two short, sharp sessions that look beyond point solutions and help senior legal professionals explore the strategic opportunities ahead.

April 17 - Session 1: AI Beyond Productivity

We’ll explore how AI is evolving from an individual time-saver into a firm-wide enabler of growth, innovation, and competitive advantage. This session is for anyone wondering how to make AI a strategic driver—beyond task automation.

June 16^th Session 2: Designing the Future Operating Model

This session dives into the future of Business Services in law firms. We’ll challenge conventional thinking around structure, capability, and value—asking what it will take to move from enabler to strategic partner in a hybrid human-AI world.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

REPEATED BY POPULAR DEMAND!

PLEASE NOTE NEW START DATE

A special programme for PSMG members

ONLINE ONLY

Lead PACE partners, Paul Matthews and John Monks have opened their notebooks and are ready to share observations of working with professional services firms across the globe in this fast-paced programme developed for PSMG members.

Each of the SIX one hour modules will provide top tips on the essential elements of best practice business development and suggest actions that Marketing and BD professionals can take to coach and support their client facing colleagues to even greater success.

This is a great opportunity for you to build on your knowledge and provide the very best support to your colleagues and to help your firm achieve its growth aspirations.

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Having met the criteria for excellence, Cambridge Marketing College has been endorsed by the British Computer Society and given a Tech 10 badge.

Delegates can now claim a digital badge from the BCS upon completion of this quality course.

Please note new start date!

A programme for senior MBD women in professional services

IN PERSON ONLY

Women are continually underrepresented at senior level in firms of all sizes and coaching has been shown to help firms with their gender initiatives, yet it is still under utilised.

Decades of studies show women leaders help increase productivity, enhance collaboration, inspire dedication, and improve fairness.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

• 4 face-to-face peer group coaching sessions
• 1 individual coaching session
• The opportunity to shape the sessions based on what the cohort is struggling with most
• A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered SIX discounted places

Come and join us and unlock the power within!

Transform Your Client Listening Programme from Data Collection to Strategic Asset

ONLINE ONLY!

Places are strictly limited, so early booking is recommended. Contact us today to secure your place or learn more about how this programme can help transform your client listening approach.

Client listening has evolved beyond ad-hoc touchpoints and basic satisfaction tracking. Today, the best ones are integrated programmes that uncover opportunities as well as feedback, formalise processes for acting on the insight, and provide a demonstrable return on investment. But building an advanced programme can be a daunting task.

This comprehensive COURSE of SIX ONE HOUR WEBINARS draws upon Meridian West’s two decades of experience helping the world's leading professional firms develop and enhance their client listening programmes.

It is an intensely practical programme, led by tutors will real-world experience delivering some of the most successful client listening programmes in the professional services sector.

We will also be using the results of the Meridian West diagnostic tool (CLIMB) to help firms benchmark their approach and discover best practice - CLIMB - Meridian West. It is designed for any CX professional who wants to make their mark on their firm through delivering value from client insight.

Most firms have experimented with AI tools for productivity—but what’s next? And what does a truly future-facing Business Services function look like when AI is embedded, not just bolted on? 

Join LINAR for two short, sharp sessions that look beyond point solutions and help senior legal professionals explore the strategic opportunities ahead.

April 17 - Session 1: AI Beyond Productivity

We’ll explored how AI is evolving from an individual time-saver into a firm-wide enabler of growth, innovation, and competitive advantage. This session was for anyone wondering how to make AI a strategic driver—beyond task automation.

The Sessions were not linked so if you missed 17th April, you can still join us .

June 16^th Session 2: Designing the Future Operating Model

This session dives into the future of Business Services in law firms. We’ll challenge conventional thinking around structure, capability, and value—asking what it will take to move from enabler to strategic partner in a hybrid human-AI world.

Research from PwC last year, conducted amongst almost 5000 global CEOs, revealed 45% doubt their companies will survive another decade on their current trajectory. Technological disruption, geo-political pressures, and evolving workforce dynamics are accelerating the need for transformation.

In addition, their Annual Law Firms’ Survey 2024 “Innovate, adapt, protect: A blueprint for sustained growth” highlighted the need for firms to address wider productivity and growth challenges and to embrace innovation, undertake transformation of operating models and rethink the size and shape of the future workforce.

The role of Marketing and Business Development will, therefore, be crucial in steering the resilience and reinvention required of both internal and external stakeholders, together with the adoption of future skills essential for ourselves and our teams to prosper, whilst operating in an increasingly complex environment.

The 2025 PSMG Annual London Summit is your opportunity to explore the critical theme of reinvention—a challenge facing every business in today’s rapidly shifting landscape.

An exciting period of opportunity awaits us – let’s grab it with both hands!

We are delighted to announce our

CHAIR for 2025

Rachel Hussey, Client and Markets Partner, Arthur Cox

KEYNOTE SPEAKERS

1.Alex Liddle, Sales Director, EMEA Legal Business Solutions Network, PwC together with Dominic Leon, Sales Transformation Lead Director, PwC

2. To be confirmed

WORKSHOPS

A) Lee Curtis, Managing Director together with Sam Stamp, AI Lead, LINAR Consulting

B) Shourik Chatterjee, Global Law Strategy & Business Development, EY Law

More to follow

Some Limited sponsorship opportunities are available.

Why attend?

"The PSMG Annual Summit is a unique opportunity for sales and marketing within professional services to come together, share innovative ideas, and drive forward-thinking strategies. It's always an inspiring event filled with great people, speakers and valuable insights from start to finish."

Alex Liddle

Chairman, PSMG Annual Summit 2024

Sales Director, EMEA, PwC

“All the best BD minds in one place. A great day spent challenging the professional services sales and BD status quo. Value from start to finish with fresh ideas, smart people…and decent coffee!”

Lee Curtis

Founding Director

LINAR Consulting

More speaker details to be released shortly

For more information on sponsoring or attending please email

Gail Jaffa
gail.jaffa@psmg.co.uk

www.psmg.co.uk/events

We are delighted to welcome back LINAR, Client Talk, Gittings Global and Eventogy as sponsors of the 2025 Annual Summit