Past Events

LAST CHANCE TO BOOK!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Peter Vaughan-Fowler, Consultant, Meridian West

“Tuning into Your Clients: Turning Feedback into Action”

LAST CHANCE TO BOOK!

Virtual attendance available on request!

Join us as we delve into the world of Artificial Intelligence (AI) and its practical applications across various domains of research, including client listening, thought leadership, and market strategy.

Through discussion with leading experts in this field, we will aim to unravel the transformative power of AI and how it can revolutionize the way we approach research and strategy, covering some of the current practical applications in research for professional firms but also some of the drawbacks and challenges of using these platforms and potential solutions, and how this may shape the future of AI as we know it.

This session is designed for professionals across various industries who are keen to harness the power of AI to enhance their research capabilities.

LAST CHANCE TO BOOK!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Lee Curtis, Managing Director, LINAR Consulting Limited, latterly Head of Global Sales, Simmons & Simmons

"Building a productised service: the process, the barriers and how to succeed"

LAST CHANCE TO BOOK!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Pippa Shakespeare, Founder, Mayfly Social

"How to cement your reputation and win more business by leveraging the fire power of social media marketing"

LAST CHANCE TO BOOK!

According to Meridian West’s recent benchmarking only 25% of professional services firms have created a client journey map, but another 50% have ambitions to implement one over the next two years. But what is client journey mapping and why is it of interest?

This rapid and highly interactive session aims to assist you in visualising and planning the creation of an initial blueprint for your firm's most crucial client journeys. Additionally, it will help identify the skills and support needed to navigate through the phases: insights, ideas & validation, delivery, measurement, and refinement.

LAST CHANCE TO BOOK!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Matthew Fuller, recently Head of Business Development (Americas & EMEA) White & Case

"CX at the centre – shaping the clients’ experiences"

Virtual attendance available on request

We are increasingly becoming aware that our organisations are 'human systems'. If we invest in those systems, we create value for the organisation as a whole and for society beyond. If we don't invest in (or rather, drain) those 'human resources', we destroy value and create risk.

There is an evidence-based science to this. Led by The Maturity Institute, and working with LexSolutions, they are empowering law firms and their clients with the data, insights and practical means to address these issues strategically and holistically.

Understanding where your firm sits on the Law Firm Maturity Index can enable you to drive opportunities for your firm and your clients.

Join this interactive workshop to understand what "Maturity" is, where your firm could be on the Maturity Index and how to use this data to maximise your firm's value and opportunities.

To support the work our presenters are doing around building human-centric organisations and purpose-driven law firms, whether attending or not could you please take a few moments to fill in an open survey which we are using to gather data for this session.

Here is the link. The survey will only take 10 minutes and is entirely confidential.

In March and April PSMG is running two full-day training courses on understanding and communicating climate change and sustainability in the professional services sector with Nigel Clark, Senior Tutor, Cambridge Marketing College .

If you attend one of these full day courses you can then achieve a certificate in Carbon Literacy as accredited by the Carbon Literacy Trust.

In advance of these courses, we are running two lunch-time free taster sessions when the course tutor, Nigel Clark, will take you through the key issues on climate and sustainability that all MBD professionals need to understand .

If you are ready to become a Climate Champion and would like to be certified Carbon Literate then this is the course for you.

LAST CHANCE TO BOOK!

In March and April PSMG is running two full-day training courses on understanding and communicating climate change and sustainability in the professional services sector with Nigel Clark, Senior Tutor, Cambridge Marketing College .

If you attend one of these full day courses you can then achieve a certificate in Carbon Literacy as accredited by the Carbon Literacy Trust.

In advance of these courses, we are running two lunch-time free taster sessions when the course tutor, Nigel Clark, will take you through the key issues on climate and sustainability that all MBD professionals need to understand .

If you are ready to become a Climate Champion and would like to be certified Carbon Literate then this is the course for you.

LAST CHANCE TO BOOK!

Limited virtual places on request

Ever wanted to be more client facing? Bored of creating great initiatives that seem to wither and die with your legal/accounting teams? Want to develop skills that are AI-proof?

The role of sales within professional services is evolving at pace. Firms are beginning to recognise the importance of having sales professionals within their organisations to train their front office teams and embed repeatable sales processes. Business development and marketing teams have a critical part to play in the sales lifecycle. However, many colleagues are currently under equipped to be successful in professional services sales.

This [90 min] interactive, scenario based workshop run by Lee Curtis, LINAR will provide an understanding of how to evolve your current role to be more sales focussed

LAST CHANCE TO BOOK!

You can attend in person or online so you can still join from afar!

The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason  of Client Talk will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes.

This masterclass is aimed at any professional who is involved in conducting client interviews.

Online only

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

LAST CHANCE TO BOOK!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Sholto Lindsay-Smith, Director, Industry

"What makes a powerful law firm brand?"

In this session we will explore insights from a new law brand survey that provides a 360 view of law firm brands, bringing together perspectives of in-house lawyers, in-practice lawyers, trainees and graduates.

Please take the survey here ahead of the conversation.

LAST CHANCE TO BOOK!

Transferred to Online only

In a world characterised by continuous and rapid change, defining your firm’s position in the market and the value you bring is imperative to ensure long-term survival and success.

Strategic positioning is your pathway to unlocking market prominence. Shining brighter than the competition will propel your firm into the stratosphere and make it something worth considering.

During the session, Claire Mason, CEO and Founder with Alison Sharpe, Divisional Director both of Man Bites Dog will examine:

• Charting your course: Why strategic positioning matters.
• North Star: How to find your place in the market.
• Crafting a core narrative and associated messaging.
• Bringing your positioning to life for marketing and business development impact.

This is a senior level breakfast roundtable suitable for those leading key client programmes and who wish to make a genuine change in your own organisation.

Tech firms have long relied on ABM programmes to grow the top line, elevate their position in highly competitive markets, and understand and satisfy the needs of their top clients. They witness some remarkable results:

• 72% report that ABM outperforms any other marketing investment
• 65% indicate that it generates a significant impact in revenue
• 40% see an improvement in reputation through ABM
• 73% see a significant improvement in relationships through ABM

Professional services firms, with a few notable exceptions, are playing catch-up. Key client programmes often focus solely on service delivery and the marketing potential is lost. They are under-resourced and lack genuine engagement internally as well as externally.

In this interactive session Andy Rogerson, Head of Professional Services Practice and Adam Bennington, Head of Consulting, both of Momentum ITSMA will amongst other things explore case studies from three leading tech players.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Heather Murray, Director, Beesting Digital

"AI Strategies and Tools for Productivity"

Exploration of the ways AI can make you more productive

Demos of the best AI productivity tools available

Be aware: runthrough of key risks and limitations

In May, PSMG is running a full-day training course on mastering AI and metaverse marketing, in the professional services sector with Neil Wilkins, Fellow and Tutor, Cambridge Marketing College.

In advance of this course, we are running a lunchtime free taster session when the course tutor, Neil Wilkins, will take you through the key challenges and incredible opportunities emerging in AI and metaverse marketing.

Are you ready to revolutionise your marketing approach and gain a competitive edge with the latest in AI and Metaverse technologies? Join us for an enlightening webinar that paves the way to mastering AI and Metaverse marketing, designed specifically for professional services marketers keen to innovate.

This lunchtime webinar will also introduce you to AI in automating marketing tasks, optimising for voice and visual searches, and creating immersive client experiences. Plus, we'll touch on the critical discussion around ethical AI use and privacy and security.

If you are ready to become AI literate, then this is the course for you.

LAST CHANCE TO BOOK!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

Our guest this week will be Carol Cook, Principal Consultant & Technical Lead (UK MBD), Harbor

"Making Your Marketing Technology Investments More Powerful: Understand and Harness Data from Across Your Firm"

Online only

In this webinar, spanning just over one hour, Grahame Jones of Soukias Jones Design and Dr. Catriona Wolfenden of Weightmans aim to offer valuable insights and lessons to Marketing, Business Development, and Innovation teams, as well as anyone involved in innovation and technology within professional services.

It will shed light on how law firms are tackling the numerous branding challenges associated with positioning themselves in the legal industry.

While branding within the legal practice is well-established, branding the business aspect of law is still evolving. With technology as a driving force, this topic is crucial for anyone dedicated to meeting client demands.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

Our uniquely available, free of charge for PSMG members, Monday virtual lunchtime events take place each month and are going from strength to strength.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

We look forward to seeing and hearing from you!

Our guests this week will be Paul Matthews and John Monks, Directors, The Pace Partnership

"Topic to be released shortly"

Limited virtual places available on request

During this informative and interactive Masterclass we will explore the different ways of navigating what risk-adjusted BD & marketing looks like, how to balance risk and opportunity for better decision making, and importantly how to build a more resilient BD & marketing team equipped with the tools and techniques for success.

Starting off with a recap of what risk is, we’ll delve into the key types and their relevance to marketing and business development. Looking into firm, team and individual risk appetite, attendees will discover the tools and techniques to gauge risk tolerance for individuals and each participant will receive a personalised risk attitude assessment.

Keeping Business Development at the heart of our approach, Ruth Napier of R Napier Consulting will also cover....

FINAL REMINDER!

This is a senior level breakfast roundtable suitable for those leading key client programmes and who wish to make a genuine change in your own organisation.

We are all well aware that AI has the potential to improve customer experience, boost operational efficiency, and increase profitability in professional services. But where can we put it to best use in our key client programmes?

To use AI effectively, it is important to consider how it fits into your overall strategy and business goals and, if we are to place our trust in AI to grow key client relationships, we need to trust AI itself.

In a wide-ranging discussion, we will look at where growth should come from and explore how we can use AI to impact the five levers that differentiate leaders.

NEW DATE!

Our uniquely available, free of charge for PSMG members, weekly virtual lunchtime events which take place each Monday are going from strength to strength.

From the best way to land that promotion, best practice in key BD skills or simply getting to grips with how to use new AI tools, you’re not speaking with a bot about what’s hot but with real life experts.

Your hosts are Ruth Napier and Gail Jaffa and at 12.30 each Monday we’ll be taking a 10 minute deep-dive into topics at the top of mind for aspiring marketing and business developers.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

As an extra bonus we’re including an open ‘ask us anything’ slot where you can ask us or our guests anything: tap into our combined years of expertise and insight - if we don’t know the answer, we’ll know someone who does!

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

Pop a reminder in your diary to join us every Monday at 12.30 on Teams. We look forward to seeing and hearing from you!

Our guest this week will be Ben Trott, Managing Director, Marketing Lawyers

"Mirror mirror on the wall, what really happens when a client comes to call?"

Mythbusting the pre-client journey and dismantling the traps that undermine lead generation programmes

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Our uniquely available, free of charge for PSMG members, Monday virtual lunchtime events take place each month and are going from strength to strength.

With guests coming along to share their top tips and practical recommendations, you won’t want to miss out. There’ll be plenty of opportunity to ask questions as these sessions are designed to be interactive.

We’ve got a lot of topics already planned to talk about but do feel free to send in your topic suggestions, as we’d like to make these as useful and topical for you.

We look forward to seeing and hearing from you!

Our guests this week will be Marion Baker and Suzanne Jacobs, Founders, Balint Legal

"Power up with CX2.0 - Community solutions to individual challenges"

This series of “Managing to Lead” meetings will provide delegates with the opportunity to develop their personal brand, a network of peers and will offer unique interaction with senior Marketing & BD leaders across the Professional Services sector in a mentoring capacity. It will also provide greater insight for the road ahead and the challenges faced when climbing the career ladder.

In this “fireside chat” Senior BD Manager, Aisling Ridge and Partner, Clare Quinn-Waters will discuss the rapid growth of FRP Advisory since its inception in 2010 (including being Aim listed 4 years ago) and what this growth has meant for the firm’s approach to BD and the re-shaping of the skills required of team members.

They will also discuss the importance of managing a culture to retain the things that have made the firm so successful, while adapting to the needs of an ever changing internal and external landscape and the part each individual is expected to play

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Online Only

Join us for a panel discussion led by Claire Farrelly  of TBD Marketing , featuring five top digital marketing leads from leading UK and international law firms, Matt Stevens , Global Director Digital Marketing at Dentons , Bram Vanoirbeek , Head of Brand & Digital, CMS , with Sam Taylor , Head of Clients Data and Digital Marketing, Kingsley Napley together with Simon Marshall of TBD Marketing.

In this session promises to delve deep into the evolving landscape of digital marketing within the legal sector, challenging existing perceptions and exploring innovative approaches to return on investment (ROI) and return on content (ROC).

In this session our panellists will be covering:

Industry perceptions

Is digital marketing viewed merely as a shopfront, or does it hold a more strategic position? How do you approach changing perception?

Beyond paid social

Moving the ROI conversation away from solely paid initiatives to encompass broader digital activities.

Content governance

Best practices for managing content effectively across digital platforms to ensure compliance, relevance, and engagement.

A SENIOR LEVEL PROGRAMME

IN PERSON ONLY

Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.

This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

• 4 face-to-face peer group coaching sessions
• 1 individual coaching session
• The opportunity to shape the sessions based on what the cohort is struggling with most
• A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered FIVE discounted places

Come and join us and unlock the power within!

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

ONLINE ONLY

Join our dynamic workshop, designed for professional services marketers eager to explore the revolutionary possibilities of the metaverse and AI in marketing and BD. Whether you're just starting out or looking to deepen your expertise, this 75-minute session will offer a tantalising glimpse into the cutting-edge strategies and tactics that can redefine customer engagement and competitive positioning in our industry.

Who Should Attend?

This session is perfect for MBD professionals at all levels who are keen to integrate emerging technologies into their strategies and elevate their market presence.

About This Event:

In just 75 minutes, we will take you on a practical journey through the most essential aspects of metaverse and AI marketing.

Don’t miss out on this opportunity to add a cutting-edge layer to your professional skills and discover new avenues for growth and innovation. Reserve your spot today and be part of the future of professional services marketing.

Here's what you'll discover:

LAST CHANCE TO BOOK!

Business Development and Marketing professionals work in an increasingly complex environment composed of new technologies, evolving client and customer expectations, and heightened competition. The ability to adapt and thrive amidst these changes is not just beneficial but essential for success. This workshop led by Clive Garfield, Executive Director with Leonora Conlon, EMEA Senior Business Development Manager, both at Consulting by A&O Shearman is designed to explore how we can learn to transform the inevitable changes in our professional landscape from daunting challenges into valuable opportunities.

Change often produces a spectrum of emotions, and it's crucial to understand these responses in order to manage and harness them effectively. Our interactive session aims to confront change with curiosity and confidence. We will discuss how and why we react in certain ways to change, fostering increased self-awareness among participants.

The workshop will be interactive and provide attendees with:

LAST CHANCE TO BOOK!

This is a senior level breakfast roundtable and by invitation only!

It is suitable for those curious about AI and LLMs who wish to make a genuine change in the organisation.

Bored of being told AI will solve everything and that you won’t have a job in 12 months' time? Tired of GenAI waffle with no practical steps to implementation? Sceptical we’ll ever find use cases that save time?

This exclusive workshop run by Lee Curtis and Sam Stamp both of LINAR Consulting will explore the impact of AI and Large Language Models (LLMs) on professional services marketing, offering interactive demonstrations, hands-on activities, and thought-provoking discussions.

Learn how to leverage AI to enhance service quality, maintain competitive advantage, and significantly increase productivity and efficiency.

Prepare your organisation (and yourself!) for a future that’s going to look very different to what’s come before. If you want things to stay the same, everything's going to need to change

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

A SENIOR LEVEL PROGRAMME

IN PERSON ONLY

Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.

This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

• 4 face-to-face peer group coaching sessions
• 1 individual coaching session
• The opportunity to shape the sessions based on what the cohort is struggling with most
• A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered FIVE discounted places

Come and join us and unlock the power within!

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Having met the criteria for excellence, Cambridge Marketing College has been endorsed by the British Computer Society and given a Tech 10 badge.

Delegates can now claim a digital badge from the BCS upon completion of this quality course.

LAST CHANCE TO BOOK!

LIMITED VIRTUAL PLACES AVAILABLE

In this insightful workshop with Andy Robinson, Head of Sales, Simmons & Simmons together with Ben Kent, Managing Director, Meridian West we will delve into the unique ways in which law, accounting and consultancy firms approach marketing and business development, and compare these strategies with those employed in other sectors (in particular, B2B technology, financial services, and PE).

The goal is to identify potential lessons that can be applied across industries to foster growth and success.

Join us for this enlightening workshop as we dissect these critical aspects of business development and marketing, with the aim of crosspollinating ideas and strategies across sectors.

This is a senior level breakfast roundtable suitable for those interested in seizing growth opportunities presented by AI-related advisory in an accelerated world.

The AI economy presents unprecedented growth opportunities for professional services firms as clients adapt to new technologies, business models, regulations and ways of working. The only inevitable thing is change.

While Professional Services firms wrestle with their own operational and delivery transformation, how can you ensure your firm is fast to market in seizing the growth opportunities presented by AI-related advisory in this accelerated world?

ONLINE ONLY

The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason of Client Talk will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes.

This masterclass is aimed at any professional who is involved in conducting client interviews

LAST CHANCE TO BOOK!

In this interactive webinar, Simon Marshall of TBD Marketing will share the results of the latest LinkedIn Influencers report, including some averages of people at top 200 law firms, their leaders, independents and barristers.

He will also posit the idea that marketing had focused its firepower on the wrong thing for the past five years – looking to maximise outcomes from its company page when firms underperform individuals massively.

Data from their latest report will show how many firms now have influencers who outperform the firm, and how many lack any influencers at all and will share some ideas as to how to “win” in Q4 and get rankled, even if you only started posting this week.

Simon will also discuss mavericks, marketing and management and how they can, together, help whole firms to become social businesses.

A “top 5 findings” video will be available to all delegates post webinar

A SENIOR LEVEL PROGRAMME

IN PERSON ONLY

Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.

This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

• 4 face-to-face peer group coaching sessions
• 1 individual coaching session
• The opportunity to shape the sessions based on what the cohort is struggling with most
• A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered FIVE discounted places

Come and join us and unlock the power within!

LAST CHANCE TO BOOK!

A special programme for PSMG members

ONLINE ONLY

Lead PACE partners, Paul Matthews and John Monks have opened their notebooks and are ready to share observations of working with professional services firms across the globe in this fast-paced programme developed for PSMG members.

Each of the SIX one hour modules will provide top tips on the essential elements of best practice business development and suggest actions that Marketing and BD professionals can take to coach and support their client facing colleagues to even greater success.

This is a great opportunity for you to build on your knowledge and provide the very best support to your colleagues and to help your firm achieve its growth aspirations.

FINAL REMINDER!

ONLINE ONLY

Join us for an interactive session exploring the transformative impact of AI on marketing and business development in the professional services sector.

Led by industry experts Illitch Real (CEO of Rubiklab) and Ben Kent (Founding Director of Meridian West), this workshop will provide valuable insights into leveraging AI for client insights and thought leadership.

This session is designed for CMOs, marketing directors, and business development professionals looking to stay ahead in the rapidly evolving landscape of AI-driven marketing. Whether you're just starting your AI journey or looking to advance your current strategies, this workshop will provide valuable insights and actionable takeaways.

Don't miss this opportunity to future-proof your marketing and BD efforts. Spaces are limited, so register now to secure your spot!

FULL DAY COURSE - ONLINE ONLY!

Who is this event for?

This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.

About this event

Are You Ready to Become a Climate Champion and be certified Carbon Literate?

We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.

Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.

Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"

Limited virtual places available

In today’s fast-evolving marketplace, marketers are expected to do more than just deliver great campaigns—they need to ensure they and their team are a valued business partner for their firms. How can you make the transition from a tactical to a strategic marketer, driving measurable business growth?

Join Ruth Napier of R Napier Consulting a professional services marketing and BD strategist and Shourik Chatterjee, Global Law Strategy Lead at EY for an interactive seminar that dives deep into the mindset, skills and tools you need to become a more commercially astute marketer.

Through real-life stories from their careers and practical examples, they’ll demonstrate how understanding risk, developing an analytical approach and strategic decision-making will ensure that your firm, teams and other stakeholders will value you and your team’s role as a business enabler.

Join us to fuel your growth and take your marketing team to the next level.

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Having met the criteria for excellence, Cambridge Marketing College has been endorsed by the British Computer Society and given a Tech 10 badge.

Delegates can now claim a digital badge from the BCS upon completion of this quality course.