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Exploring the Differences Between Professional Services Firms' and Other Sectors' Approaches to Marketing and Business Development: Lessons to Learn

Exploring the Differences Between Professional Services Firms' and Other Sectors' Approaches to Marketing and Business Development: Lessons to Learn
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23 Oct 2024 17:00 - 19:00

Hosts: Ropes & Gray, 60 Ludgate Hill, London, EC4M 7AW

Presenters: Andy Robinson, Head of Sales, Simmons & Simmons together with Ben Kent, Managing Director, Meridian West.

Registration and networking drinks at 5pm for a 5.30pm start until approx. 6.45/7pm. Please stay on afterwards for more drinks and chats.  

In this interactive workshop we will explore:-

Sales strategies - We will begin by examining sales strategies, exploring how law firms and other industries approach the process of selling their services.

Innovation – What professional firms can learn from other sectors re: developing and scaling new products. 

Data - We will discuss the importance of client data in shaping marketing and business development strategies. We will compare how law firms and other sectors collect, analyse, and utilise this data to drive decision-making and improve client relationships. 

Pipeline management - We will look at how law firms manage their potential projects or deals, and compare this with the practices in other sectors. This will help us understand how different industries manage their growth opportunities and the processes they have in place to ensure smooth operations. We aim to identify the best practices that can be borrowed from each sector to enhance business growth.

 

Join us for this enlightening workshop as we dissect these critical aspects of business development and marketing, with the aim of crosspollinating ideas and strategies across sectors

 

Event price: £160 + VAT

Members receive a 50% saving on the full price and pay £80 + VAT   

To register for a place please email gail.jaffa@psmg.co.uk or telephone +44(0)7956 443745.

 

Terms of Booking and Cancellation Policy  

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event. 

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability.

 
 

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