Events
The PSMG events programme is the life blood of our activity. All seminars, including Director Breakfasts, "Talking Heads" full and ½ day workshops and our Annual Conference attract Continuing Professional Development (CPD) points which count towards Chartered Marketer status and all other professional learning.
Forthcoming Events
We are continually working on our 2024 calendar and are adding to it as we go along to keep topics relevant. Keep watching!
All our face to face meetings can be live streamed from the venue to enable those further afield to continue to attend on a virtual basis. Places available upon request.
We continue to offer FREE training in partnership with Cambridge Marketing College over the course of the year, so please check our calendar of events below and for more formal training schemes please visit our Professional Education page.
Please contact gail.jaffa@psmg.co.uk for further information or if you are interested in presenting or hosting a seminar.
![Delivering Digital ROI Delivering Digital ROI](/images/company_logos/~th-100x100/~th-TBD-Logo.png)
Delivering Digital ROI
Tue, 17 Sep 2024 12:30 - 14:00
Webinar Host: TBD Marketing
Online Only
Join us for a panel discussion led by Simon Marshall of TBD Marketing , featuring four top digital marketing leads from leading UK and international law firms, Matt Stevens , Global Director Digital Marketing at Dentons , Bram Vanoirbeek , Head of Brand & Digital, CMS , with Sam Taylor , Head of Clients Data and Digital Marketing, Kingsley Napley
In this session promises to delve deep into the evolving landscape of digital marketing within the legal sector, challenging existing perceptions and exploring innovative approaches to return on investment (ROI) and return on content (ROC).
In this session our panellists will be covering:
Industry perceptions
Is digital marketing viewed merely as a shopfront, or does it hold a more strategic position? How do you approach changing perception?
Beyond paid social
Moving the ROI conversation away from solely paid initiatives to encompass broader digital activities.
Content governance
Best practices for managing content effectively across digital platforms to ensure compliance, relevance, and engagement.
![Mastering AI amp Metaverse Marketing Mastering AI amp Metaverse Marketing](/images/company_logos/~th-100x100/~th-cmc_logo.jpg)
Mastering AI & Metaverse Marketing
Tue, 17 Sep 2024 09:30 - 17:00
Online Host: Cambridge Marketing College
FULL DAY COURSE – ONLINE ONLY!
Who is this event for?
This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.
About this event
Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.
![Get Carbon Literate Understanding and Communicating Climate Change and Sustainability Get Carbon Literate Understanding and Communicating Climate Change and Sustainability](/images/company_logos/~th-100x100/~th-cmc_logo.jpg)
Get Carbon Literate: Understanding and Communicating Climate Change and Sustainability
Thu, 19 Sep 2024 09:30 - 17:00
Online Host: Cambridge Marketing College
FULL DAY COURSE - ONLINE ONLY!
Who is this event for?
This course is open to all marketers who are committed to making a difference whether you are seasoned or starting out. With a cap at 14 participants , we ensure a personal and immersive learning experience.
About this event
Are You Ready to Become a Climate Champion and be certified Carbon Literate?
We're facing an unprecedented global climate emergency - a situation that calls for immediate, effective, and authentic communication. If you've ever wondered how you could influence positive change, champion sustainability, and consider the climate in your marketing strategies, then our one-day course is just for you.
Designed specifically for marketers and BD Professionals with a vision to lead change, this day-long course equips you with the knowledge and skills needed to drive climate action through your role and team.
Described by the Carbon Literacy Trust as "a really strong course, it is well tailored to the target audience, is full of inspiring examples, and engaging activities - it should lead to some really impactful action"
![EmpowerHer A programme for senior women in professional services EmpowerHer A programme for senior women in professional services](/images/~th-100x100/~th-Client-Talk-logo-RGB-AW.png)
EmpowerHer – A programme for senior women in professional services
Fri, 20 Sep 2024 09:30 - 12:00
Venue: Central London
A SENIOR LEVEL PROGRAMME
IN PERSON ONLY
Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.
This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.
The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.
It will consist of:
- 4 face-to-face peer group coaching sessions
- 1 individual coaching session
- The opportunity to shape the sessions based on what the cohort is struggling with most
- A focus on being authentic rather that changing for the system
PSMG is delighted to have been offered FIVE discounted places with a special early bird rate until 1st August 2024
Come and join us and unlock the power within!
The revolutionary possibilities of the Metaverse and AI in marketing and BD
Tue, 24 Sep 2024 12:30 - 14:15
Venue: If you are interested in hosting face to face then please let us know
LIMITED VIRTUAL PLACES AVAILABLE
Join our dynamic workshop, designed for professional services marketers eager to explore the revolutionary possibilities of the metaverse and AI in marketing and BD. Whether you're just starting out or looking to deepen your expertise, this 75-minute session will offer a tantalising glimpse into the cutting-edge strategies and tactics that can redefine customer engagement and competitive positioning in our industry.
Who Should Attend?
This session is perfect for MBD professionals at all levels who are keen to integrate emerging technologies into their strategies and elevate their market presence.
About This Event:
In just 75 minutes, we will take you on a practical journey through the most essential aspects of metaverse and AI marketing.
Don’t miss out on this opportunity to add a cutting-edge layer to your professional skills and discover new avenues for growth and innovation. Reserve your spot today and be part of the future of professional services marketing.
Here's what you'll discover:
Exploring the Differences Between Professional Services Firms' and Other Sectors' Approaches to Marketing and Business Development: Lessons to Learn
Wed, 25 Sep 2024 17:00 - 19:00
Venue: If you are interested in hosting complimentary places are available
LIMITED VIRTUAL PLACES AVAILABLE
In this insightful workshop with Andy Robinson, Head of Sales, Simmons & Simmons together with Ben Kent, Managing Director, Meridian West we will delve into the unique ways in which law, accounting and consultancy firms approach marketing and business development, and compare these strategies with those employed in other sectors (in particular, B2B technology, financial services, and PE).
The goal is to identify potential lessons that can be applied across industries to foster growth and success.
Join us for this enlightening workshop as we dissect these critical aspects of business development and marketing, with the aim of crosspollinating ideas and strategies across sectors.
Transform and Triumph: Embracing Change in Business Development and Marketing
Thu, 26 Sep 2024 12:30 - 14:30
Venue: To be confirmed. If you interested in hosting complimentary places available
LIMITED VIRTUAL PLACES AVAILABLE
Business Development and Marketing professionals work in an increasingly complex environment composed of new technologies, evolving client and customer expectations, and heightened competition. The ability to adapt and thrive amidst these changes is not just beneficial but essential for success. This workshop led by Clive Garfield, Executive Director with Leonora Conlon, EMEA Senior Business Development Manager, both at Consulting by A&O Shearman is designed to explore how we can learn to transform the inevitable changes in our professional landscape from daunting challenges into valuable opportunities.
Change often produces a spectrum of emotions, and it's crucial to understand these responses in order to manage and harness them effectively. Our interactive session aims to confront change with curiosity and confidence. We will discuss how and why we react in certain ways to change, fostering increased self-awareness among participants.
The workshop will be interactive and provide attendees with:
![Mastering Innovation Implementation in Law Firms Mastering Innovation Implementation in Law Firms](/images/~th-100x100/~th-Weightmans.png)
Mastering Innovation Implementation in Law Firms
Tue, 01 Oct 2024 10:30 - 11:30
Webinar Host: Weightmans
ONLINE ONLY!
Join us for an insightful session with Stuart Whittle and Catriona Wolfenden , leaders of the award-winning innovation team at Weightmans .
This webinar will delve into a book they have authored (Innovation in Law Firms: Implementing Successful Projects) which covers the practical aspects of implementing innovation within law firms, guiding you from pilot to adoption.
Discover the four stages of the innovation lifecycle—examine, explore, develop, and reflect—and learn how to navigate each phase effectively.
Whether you're starting out or looking to enhance your innovation strategies, this practical guide is designed for those tasked with 'doing the doing' of innovation in the legal sector. Don't miss out on this opportunity to bridge the gap between theoretical concepts and actionable innovation practices.
Not another AI workshop!
Tue, 08 Oct 2024 08:30 - 10:15
This is a senior level breakfast roundtable suitable for those curious about AI and LLMs who wish to make a genuine change in your organisation.
Bored of being told AI will solve everything and that you won’t have a job in 12 months' time? Tired of GenAI waffle with no practical steps to implementation? Sceptical we’ll ever find use cases that save time?
This exclusive workshop run by Lee Curtis and Sam Stamp both of LINAR Consulting will explore the impact of AI and Large Language Models (LLMs) on professional services marketing, offering interactive demonstrations, hands-on activities, and thought-provoking discussions.
Learn how to leverage AI to enhance service quality, maintain competitive advantage, and significantly increase productivity and efficiency.
Prepare your organisation (and yourself!) for a future that’s going to look very different to what’s come before. If you want things to stay the same, everything's going to need to change
![Masterclass Supercharge your Client Listening Masterclass Supercharge your Client Listening](/images/~th-100x100/~th-Claire-Rason-pink.jpg)
Masterclass: Supercharge your Client Listening
Thu, 07 Nov 2024 09:00 - 12:30
Venue: Online Only
ONLINE ONLY
The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.
Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.
During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason of Client Talk will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes.
This masterclass is aimed at any professional who is involved in conducting client interviews.