Events

FULL DAY COURSE – ONLINE ONLY!

Who is this event for?

This course is designed specifically for marketing professionals at all levels interested in utilising the metaverse and AI technologies to revolutionise their marketing strategies, optimise customer engagement, and showcase products for competitive advantage.

About this event

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Having met the criteria for excellence, Cambridge Marketing College has been endorsed by the British Computer Society and given a Tech 10 badge.

Delegates can now claim a digital badge from the BCS upon completion of this quality course.

A special programme for PSMG members

ONLINE ONLY

Lead PACE partners, Paul Matthews and John Monks have opened their notebooks and are ready to share observations of working with professional services firms across the globe in this fast-paced programme developed for PSMG members.

Each of the SIX one hour modules will provide top tips on the essential elements of best practice business development and suggest actions that Marketing and BD professionals can take to coach and support their client facing colleagues to even greater success.

This is a great opportunity for you to build on your knowledge and provide the very best support to your colleagues and to help your firm achieve its growth aspirations.

ONLINE ONLY

Join us for an interactive session exploring the transformative impact of AI on marketing and business development in the professional services sector.

Led by industry experts Illitch Real (CEO of Rubiklab) and Ben Kent (Founding Director of Meridian West), this workshop will provide valuable insights into leveraging AI for client insights and thought leadership.

This session is designed for CMOs, marketing directors, and business development professionals looking to stay ahead in the rapidly evolving landscape of AI-driven marketing. Whether you're just starting your AI journey or looking to advance your current strategies, this workshop will provide valuable insights and actionable takeaways.

Don't miss this opportunity to future-proof your marketing and BD efforts. Spaces are limited, so register now to secure your spot!

ONLINE ONLY

In a time when digital advancements are continuously reshaping our professional landscape, Generative AI is becoming a significant tool that can redefine marketing and business development within the professional services sector. Building upon the transformative shifts brought about by social media over the past two decades, Generative AI offers new opportunities for professionals to enhance their strategies, storytelling, and client engagement.

As globalisation, new markets, and mergers continue to reshape the professional services landscape, it's more important than ever for marketers and business development professionals to take centre stage. Embracing your 'AI Halo' is essential for staying competitive and delivering greater value to clients.

This seminar will provide clarity on the opportunities AI presents and inspire you to integrate it effectively into your work. Whether you're just beginning your AI journey or looking to enhance your existing strategies, this session offers valuable insights to help you navigate the AI-enabled future with confidence and creativity.

Come and join us for this insightful virtual talk with Peter Heneghan, founder of The Future Communicator and a seasoned expert in AI and communications with a rich background at BBC News, Channel 4, BuzzFeed, and 10 Downing Street. Peter will demystify Generative AI, explaining why it's more than just a passing trend and how it can revolutionise your role as a marketer or business development professional.

Limited virtual places available

In today’s fast-evolving marketplace, marketers are expected to do more than just deliver great campaigns—they need to ensure they and their team are a valued business partner for their firms. How can you make the transition from a tactical to a strategic marketer, driving measurable business growth?

Join Ruth Napier of R Napier Consulting a professional services marketing and BD strategist and Shourik Chatterjee, Global Law Strategy Lead at EY for an interactive seminar that dives deep into the mindset, skills and tools you need to become a more commercially astute marketer.

Through real-life stories from their careers and practical examples, they’ll demonstrate how understanding risk, developing an analytical approach and strategic decision-making will ensure that your firm, teams and other stakeholders will value you and your team’s role as a business enabler.

Join us to fuel your growth and take your marketing team to the next level.

A SENIOR LEVEL PROGRAMME

IN PERSON ONLY

Women are continually underrepresented at partner level in firms of all sizes and research carried out by Client Talk has found that frequently women choose not to progress, often as a result of limiting beliefs and the unconscious impact of gender bias.

This senior level programme has, therefore, been especially designed for female leaders and aspiring leaders including associates and marketing & business development professionals.

The coaching sessions will be led by Claire Rason, a former lawyer and accredited coach and the programme will bring together a cohort of women who want to explore the future of their career in a different way.

It will consist of:

• 4 face-to-face peer group coaching sessions
• 1 individual coaching session
• The opportunity to shape the sessions based on what the cohort is struggling with most
• A focus on being authentic rather that changing for the system

PSMG is delighted to have been offered FIVE discounted places

Come and join us and unlock the power within!

LIMITED ONLINE PLACES AVAILABLE

The majority of professional services firms have client feedback programmes in place. Some have developed these programmes to strengthen their key client relationships, others use them to shape strategy.

Regardless of the objective, at the heart of each programme are conversations with clients. However, how often do we stop to think about the foundations of our client listening programmes.

During this 1/2 day Masterclass former lawyer, business development professional, and accredited coach, Claire Rason of Client Talk will focus on the art of gathering feedback and will provide tools and techniques to enhance your client listening programmes.

This masterclass is aimed at any professional who is involved in conducting client interviews