Michael says, "The book has already proved invaluable to me. Oxera Consulting LLP is a specialist economics consultancy advising companies, policymakers, regulators and lawyers on any economic issue connected with competition, finance or regulation, often working alongside major law firms on leading competition and dispute resolution cases. We continue to endeavour to align our client strategy by prioritising decision making/time spent on opportunities.

The book furthered my understanding of the key issues that go through a partner’s mind and the different approaches to go / no-go decision-making (with the relative advantages / disadvantages of each approach). We have used this insight to refine our internal measures to identify the must-win opportunities. In turn, this has enabled us to become better at prioritising our time on the needs of our key clients. 

We have already used the book’s recommended approach in a real-world tender situation. For example, at recent decision-making meeting, we convinced the partners to not submit a proposal for a particular piece of work where the opportunity was high-cost with a low chance of winning.

Michael's full review appears in the April edition of The PSMG Magazine