Digital and social selling is the theme for the first event of the Professional Services Marketing Group (PSMG), Jersey.
Featuring case studies from HSBC and Visit Jersey, as well as a presentation by UK-based experts, Digital Leadership Associates, it will explore current trends and best practice in digital marketing and social selling.
"Delivering Digital: How to survive and thrive in the Information Age" is being held at the Freedom Centre, Bath Street on Wednesday October 11th from 4pm to 7pm.
Richard Fray of HSBC will take us through innovations in the bank’s expat digital marketing programme and how it contributes to business growth.
Adam Caerlewy-Smith of Visit Jersey will discuss the organisation’s hugely successful approach to content that has contributed to a large increase in visitor numbers to the island.
Alexander Low of Digital Leadership Associates will examine the latest trends in social selling and best practice for professional services firms in social media management.
Martyn White, co-founder of PSMG Jersey, said: "This is the first event for the newly formed 'Professional Services Marketing Group, Jersey' and is a topic that all marketers, business developers and client facing professionals are trying to better understand. Just how do we attract and retain clients using digital channels and social media in particular? Our line-up of fantastic speakers will provide some of the answers."
For more information and to register for a place, please email gail.jaffa@psmg.co.uk or telephone 0207 033 9150. Cost for PSMG members is £35.00, non-members £50.00.