“Our agreement with Stanton Allen is part of a larger initiative to align Wilson’s offerings with what we see as a key shift in the industry to focus on business development challenges, including but not limited to CRM,” says Bruce Wilson, managing director and CEO of Wilson Legal Solutions. “C ombining our expertise with Stanton Allen’s accelerates our ability to meet these needs.”
Norm Mullock, VP of strategy for Wilson Legal Solutions, adds, “CRM is going through a significant evolution in the professional services sector. Beyond using CRM to enhance client services, it’s expected to fuel business development. Firms are now tasked with using data to provide insight into clients, targets, and opportunities. It’s becoming much more of a multidisciplinary effort, drawing data from a wide array of systems. The organization we’re creating with Stanton Allen uniquely positions us to help the industry through this transition.”
The consolidation more rapidly expands the reach each firm could achieve on its own. Michael Warren, founder and director at Stanton Allen, says, “Professional services organizations are much more focused on using data to make smarter decisions about how to run the business. By joining Wilson Legal Solutions, we’ll be able to mobilise more people to help firms use their systems and data more strategically, especially in support of the focus on an experience management approach to business development. This step also gives us instant scale in the U.S. Likewise, Wilson is able to draw upon our scale in the U.K. It’s truly an exciting opportunity for both companies.”
Wilson Legal Solutions operates from seven offices across the United States, Canada, and the U.K., including one in London, where Stanton Allen is based. The consolidated company will employ nearly 100 employees, 20 of whom will be based in London. There are no plans to make staffing or location changes for either company.
About Stanton Allen
Stanton Allen, now part of Wilson Legal Solutions, was established in 2008 by a team with extensive experience working with and for international professional services firms. It helps companies maximize their return on investment in CRM. The firm provides support and advice related to CRM vision and strategy, data management strategy and implementation, data integration, data cleaning and data management, report development, marketing communications and e-marketing strategy and implementation, and CRM training and education. For more information visit www.stantonallen.co.uk .
About Wilson Legal Solutions
Wilson Legal Solutions offers law firms and professional services organizations an unprecedented range of software, strategic consulting, and implementation services to strengthen business performance. Our focus is on empowering firms to enhance client life cycle management by using data and software more effectively — from business development and client acquisition, to service delivery and operations, to billing and collections. We’ve worked successfully with over 700 organizations globally, enabling them to gain greater insight from their existing data and execute more effectively based on those insights. For information, visit www.wilsonlegalsol.com .