In this climate, no firm can afford not to be clear, compelling or distinct on what they offer, why, and how it is different. Yet the evidence suggests otherwise. 

‘From Confusion to clarity: How law firms brand innovation and lawtech  ’  from Soukias Jones Design examines the performance of the top 30 UK law firms. The findings paint a mixed picture. Only a small band of firms adopt anything like brand-led approach, most however, are not.

For a free copy of the Soukias Jones report click here

Grahame@soukiasjones.co.uk