James Stringer is joined by CRM experts Samantha Roberts of Deloitte and Ben Kent of Meridian West to discuss all aspects of CRM within professional services.  

Topics explored include:  

• Whether non-fee earners can play an important role in client relationships.
• What a successful CRM approach should look like.
• How you should choose which clients to involve in a key account programme.
• Whether any firms are managing client relationships differently.
• What will CRM in professional services look like in 10 years?

It can be found on Spotify Podcasts or https://www.buzzsprout.com/2137500/12460225