PwC’s 27th Annual Global CEO Survey 2
26 Sep 2024
As existential threats converge, many companies are taking steps to reinvent themselves. Is it enough? And what will it take to succeed?
Twelve months ago, PwC reported that nearly 40% of global CEOs believed their companies would no longer be viable in ten years’ time if they continued on their current path.
The reinvention imperative this implied caught the attention of our clients, prompting thousands of conversations between PwC partners and CEOs around the world. ‘Are we in the 40% or the 60%?’ was a question many CEOs posed to themselves and their top teams during or following these discussions. Almost invariably, as they anticipated the magnitude of changes barrelling towards them, those leaders concluded that they needed to be more transformative in their approach if their organisation was to thrive in the decades ahead.
A copy of the full report can be found in the Knowledge Bank Section on the PSMG website
This year’s Global CEO Survey, the 27th we’ve conducted, suggests that the vast majority of companies are already taking some steps towards reinvention. Yet even as CEOs attempt meaningful changes to their companies’ business models, they are even more concerned about their long-term viability. Although the 4,702 CEOs responding to this year’s survey were more optimistic about global economic growth than last year, 45% of them are still not confident that their companies would survive more than a decade on their current path.
Among the other key findings.....
A copy of the full report can be found in the PSMG online Knowledge Bank.
