Smart strategic moves, a differentiated proposition and affinity with female buyers drive success for the UK’s leading law firm brands.

Over the last four years, the UK legal market has seen many changes. Mergers together with new entrants from overseas and increasingly complex and sophisticated strategies have shaped the face of the market as we know it today.

As part of its annual, global survey of over 2,300 general counsel, Acritas has been tracking how legal buyers select their firms and analysing those firms winning – and losing - brand equity.  

More informaton from the Report is  available to members by contacting Gail Jaffa atgail.jaffa@psmg.co.uk