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Your marketing, event and client facing teams are empowered to control, execute and monitor the performance of their own marketing activities. Clients and prospects are equally empowered as they gain control of what communications they receive, when and through which channels.

Empowerment marketing has originated from the premise that a personal one-to-one or one-to-few communication will deliver vastly improved results than one-to-many communications or automated marketing when selling high value, complex or reputation based services and products.

Using a content-centric approach to marketing, individuals within an organization are empowered to author and share content with one or many of their relationships via multiple online or offline channels. This is opposed to the common approach of campaign-centric marketing, where centralized marketing teams deploy campaigns on behalf of an organization, brand, division, team or individual.