Presenter: Peter Heneghan, Founder, The Future Communicator

Timing: 12 noon to 1.15pm but be prepared for it to run over

Key Takeaways:

• Understanding Generative AI and Its Impact: Learn what Generative AI is and how it's influencing industries by creating new content—text, images, videos—based on extensive data. Discover why adopting an AI mindset is essential for staying ahead in the rapidly evolving professional services sector.
• The AI Halo Framework: Introduce yourself to the 'AI Halo,' a practical framework designed to help you and your organisation integrate AI tools effectively. This includes inspiring insights, hands-on learning, workflow audits, and tailored AI technology integration.
• Real-World Applications: Explore case studies of organisations that have utilised AI for significant productivity improvements, enhanced client experiences, and innovative content creation. Understand how AI tools are transforming marketing efforts in professional services.
• AI in Marketing and Business Development: Learn how AI can enhance personalisation, optimise strategies, and transform content creation and client engagement. See how it complements human skills, enabling professionals to broaden their expertise and become more versatile.
• Ethics and Bias in AI: Discuss the ethical considerations surrounding AI to ensure its responsible and fair use. Explore measures to detect and mitigate bias, ensuring transparency and building trust in AI applications.
• Preparing for the Future: Gain insights into emerging AI trends that will shape marketing and business development in the coming years. Learn how to anticipate changes and adapt proactively to maintain a competitive edge in the globalised market.

Join us for this enlightening session and start embracing your AI Halo today.

About the Speaker:

Peter Heneghan is an AI and communications expert with a distinguished career at leading organisations including BBC News, Channel 4, BuzzFeed, and 10 Downing Street. In Spring 2023, he founded The Future Communicator, an innovative agency focusing on AI and digital communication strategies. Recognised by PR Week as an "agency to watch in 2024," Peter and his team have worked with clients including a UN agency, The British Chamber of Commerce, Arts Council England, and major media and tech companies like Virgin Media and Mailchimp. He is also a guest lecturer on AI and Communications at London Business School.

Event price: £150 + VAT  

Members receive a 50% saving on the full price and pay £75 + VAT      

To register for a place please email gail.jaffa@psmg.co.uk or telephone +44(0)7956 443745   

Terms of Booking and Cancellation Policy          

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Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability.