Tutor: Neil Wilkins, Fellow of Cambridge Marketing College

Learning Outcomes:

Understanding the Metaverse :  Discover the scope and potential of marketing in the metaverse.

Integrating AI into Marketing Plans :  Explore key AI tools, including ChatGPT, JasperAI, Brandwatch, Flick, MarketMuse, Grammarly, and others, to facilitate customer engagement and product showcasing.

Customer Engagement in the Metaverse:   Learn strategies to engage customers effectively using virtual experiences and brand building in the metaverse.

Product Showcasing:   Learn how to use AI and AR/VR to create immersive, personalized product showcasing experiences.

Consumer Insights & Data Analysis:   Understand how AI can provide valuable insights into customer behaviour, preferences, and trends, then how you can integrate these into your forecasts and plans. 

Social Networking in the Metaverse :  Learn how the metaverse opens up new possibilities for building communities, influencer partnerships, training and development. 

AI Marketing Automation:   Explore how AI can streamline marketing tasks, such as social media scheduling and campaign management. 

Voice & Visual Search Optimisation:   Understand how AI tools can optimise content and advertising for voice and image-based queries. 

Immersive Customer Experiences :   Understand how to use AR, VR, and AI-powered chatbots to improve customer experiences and facilitate purchase decisions. 

Ethical AI & Customer Engagement:   Evaluate the ethical implications of AI and the factors influencing customer acceptance of AI and the metaverse.

Join us in this one-day immersive metaverse experience to redefine your marketing strategies and lead your industry in the emerging era of AI and metaverse marketing.

Cost to attend including all materials: £420.00 + VAT 

PSMG Members receive a saving on the full price and pay £350.00 + VAT

Email gail.jaffa@psmg.co.uk for further information or to book a place.

Terms and Conditions of Booking:    

Cancellation by you: Cancellation received in by email to gail.jaffa@psmg.co.uk more than 28 days before the event will receive 50% refund of the registration fee. We regret that there are no delegate fee refunds for cancellations within 28 days of the event date or for non-attendance. Transfer to another delegate name is permitted. 

Cancellation by us: It may be necessary for reasons beyond the control of PSMG LLP to change the content or timing of the programme, speakers, date or venue and all registered delegates will be notified in the event of a substantive change. In the unlikely event of cancellation of the Masterclass PSMG LLP will make full refund of any delegate fee paid but disclaim any further liability.  

The registration fee must be paid in advance of the event date to guarantee your place. PSMG LLP reserves the right to refuse admission to delegates if payment is not received in full before the conference date. 

Confirmation of any booking/agreement forms a binding contract and the parties thereto are subject to the jurisdiction of the English Courts and that English law applies