Roundtable Leaders: Nick Condon, Managing Director, Squiz and Rory Grant VP of Clients at Squiz (Formerly Co-CMO at Gilbert and Tobin).

Registration, networking and breakfast at 8.30am with a speaker start of 9am to approx. 10.15/30am. Please be prepared for it to run over.

In this session we will discuss in detail: 

Breaking the "Support" Perception

• How to align marketing metrics with partner priorities - client acquisition and retention
• Why current marketing tech stacks fail you 

Harnessing Data-driven insights

• How to build a unified view of client engagement across digital and event touchpoints
• Connecting digital engagement with prioritised one-on-one partner interactions

Practical Technology Solutions

• How to assess the fit of your marketing techstack
• Key tips on selecting the right technology to support your strategy

Change Management Strategies

• Navigating and gaining partner buy-in for new marketing approaches
• Training teams to become data-driven advisors
• Measuring and communicating success to firm leadership

We will also evidence:

How CMOs, Marketing and BD leaders at top-tier firms can leverage data via their website and email engagement to:

• Demonstrate concrete value to fee earners
• Prioritize marketing efforts based on client signals
• Reduce non-billable time for partners while increasing revenue potential
• Transform marketing from a service function to a strategic business driver

Event price: £195 + VAT

Members receive a 50% saving on the full price and pay £95 + VAT

To register for a place please email gail.jaffa@psmg.co.uk or telephone +44(0)7956 443745

Terms of Booking and Cancellation Policy

Receipt of your booking indicates acceptance of liability to pay the attendance fee. Cancellations received in writing more than 7 days before the seminar will be refunded, less £10 administration fee. We regret that no refunds are allowed for cancellations or transfers within 7 days or for non-attendance. PSMG reserves the right to refuse admission if payment is not received prior to the event.

Important note: The booking email constitutes a legally binding contract. It may be necessary for reasons beyond the control of PSMG LLP to change the content and timing of the programme, the speakers, the date and venue. Whilst every effort will be made to prevent this, in the unlikely event of the programme being cancelled, PSMG LLP will automatically make a full refund but disclaim any further liability.